In The Future, Chinese Clothing Buyers Will Be Born From Agents.

Answer: Sales and designer.

"Indeed, the concept of brand buyers has been too hot in recent two years, which is not surprising to us." Lee, manager of the purchasing department of a well-known children's clothing enterprise in Beijing, said that every enterprise has a buyer. Taking children's clothing enterprises as an example, she and her boss are equivalent to buyers. "We will buy samples regularly from different parts of the world, and then we will show them at the order meeting. We will place the order directly when the agents look at the money. Next month, we plan to go to Korea to buy some children's clothing for the autumn and winter order meeting. "

Shao Ligang boldly said: "China's strongest buyer should be developed from agents, followed by Brand Company." He believes that brand agents in the entire industry chain is the most difficult situation, to follow the rules of brand dealers, to look at the face of consumers. Therefore, in Shao Ligang's view, once a small deviation occurs in the purchasing behavior of agents, it is likely that large inventories will be generated, so the profit will become a stock of stock, so agents are most likely to turn into buyers who can see eye to eye.

Shao Ligang believes that at present, there are many excellent buyers in sports brands, and even many agents are good buyers. In the future, a large number of Chinese buyers should be born from agents and branding providers.

Domestic buyers generally turn from two jobs, one from selling posts to buyers, and the other by transforming designers into buyers. These two posts have their respective advantages and bottlenecks in the process of transformation. The advantage of marketers in transforming into buyers is that they observe sales data every day, while rational analysis is a long board, and the biggest short board is relatively inadequate grasp of popular elements. Designers are particularly sensitive to fashion trends, but their Achilles' heel is lack of rational analysis and breakthroughs.

Usually, from the salesperson to the buyer, the transformation speed will be faster, but they are limited by the limitations and the level is slow. And if the designer can pass the data analysis, he will probably become a high level buyer.