Bulgari Brand Will Focus On Accessories

It was held last Friday.

At the exhibition, Italy's famous fashion brand Bulgari CEO Michael Burke said it would shift its focus from leather products to accessories, especially watches and jewellery.

At the same time, Burke also said that the brand will not cooperate with external designers. In 2010, Matthew Williamson and the brand launched a leather product cooperation series.

The interview said: "we hope to keep the consistency of jewellery. The inspiration for every bag you see today is from jewelry."

Bulgari

Two years ago, the The Isabella Rossellini package has been the focus of accessories. Now the sales of brand accessories have reached 12%-15% of total sales, basically completed the development goal of the former CEO Francesco Trapani for brand development.