Li Guoqing Makes Clothes Like Fish In Water.

< p > May 7th, Dangdang net brand sale "tail product collection" on-line on the first day, Dangdang's < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > category traffic increased by 100 times.

Lee, COACH, Adidas, Belle, Adidas, NIKE and other large tail goods were looted, and many styles of products sold out on the first day.

Dangdang is the biggest winner in the sale of all customers, such as van and Tmall.

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At the beginning of this year, Li Guoqing, President of Dangdang, entered the competitive field of clothing and showed "P like a duck to water".

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< p > Dangdang actively launched the three price war of clothing category: the spring and summer clothing in March, the 50 percent off big promotion achievements exceeded last year's "double 11", the summer mix of April mix and match Book Festival 50 percent off, and the harvest was quite abundant. At the end of 5, the low price competition of 70 percent off products at the end of the month was also earning eyeballs.

At the same time, Li Guoqing went to Shanghai, Hangzhou and Shenzhen to hold three a target= "_blank" href= "//www.sjfzxm.com/" > clothing investment < /a >.

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< p > Li Guoqing said, "in 2013 Dangdang clothing sales target was 4 billion 500 million, entering the top three of clothing online shopping."

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"P" recently, Dangdang Li Guoqing, in an interview with the media, also disclosed for the first time Dangdang's success in making costumes and "Pin Collection" codes.

Li Guoqing said, "when we talk about e-commerce, we talk about business, logistics and warehouses.

I said it was not to take pictures of the store, take pictures, make the pictures and put them here. It's called e-commerce.

E-commerce should be the application of big data, data analysis, search and personalized recommendation.

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< p > Li Guoqing revealed that by making use of the valuable data of customers and so on, the annual contribution to sales increased by 20%.

By searching for shopping, it accounted for 50% of the total value, and now it's 65%.

At the same time Dangdang personalized recommendation, from 12% of the order accounted for 15% of the order, Dangdang is still trying to supply chain management "renewal".

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< p > for this reason, Lu Zhenwang, an e-commerce observer, thinks that because of the backlog of inventory, the current price of clothing deviates from the true value. Dangdang has recently pushed the end of the remittance, specializing in selling the backlog clothing of the brand. Through complex renewal budgets, it can greatly reduce the backlog, increase varieties, increase conversion rate and reduce costs, which is the fine operation of the electricity supplier.

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