Changes Of Consumer Groups In Textile And Apparel Industry In 2014

The data show that Spin clothing Among the companies that have implemented the dividend plan of the annual report in 2013, the dividend yield of 10 companies outperformed the one-year fixed interest rate. The 10 companies were Georges white, Clothes & Accessories Semir clothing, hang min shares, Lu Tai A, Zhejiang Fu run, nine Mu Wang, YOUNGOR, Weixing shares.

From the perspective of industry development, consumer changes profoundly affect the development of the industry. From the perspective of demographic structure, the number of the main consumer groups in the future will be the most obvious. The young workforce (15 to 29 years old) will have an average annual growth of 0.2% over the past ten years, reversing an average annual decline of 1.4% over the next ten years. As a result, sports, leisure and fashion consumption for this crowd are facing pressure. Consumer Shopping behavior is gradually shifting to online under the rapid development of mobile Internet.

In the short term, clothing sales in May failed to continue the good momentum in April, and sales declined year-on-year.

The overall decline ranges from 10% to 15%. Men's wear is inferior to women's clothing. Sales fell into the traditional off-season from June to August, and sales in the short run were hard to recover.

Shanghai Securities said that the expansion mode of simple and extensive extension before the textile and garment industry is facing reconstruction. At the same time, the change of the entire consumption mode also makes the textile and garment industry face new challenges. Most of the past 2 years Brand clothing Companies are digesting the strategic contraction stage of inventory. From the data point of view, the adjustment of brand clothing enterprises, especially men's clothing companies is not over yet. The bottom of the industry is not clear. Give the whole industry "neutral" rating. Under such circumstances, for the brand clothing enterprises, those companies that have early adjustment, effective implementation, and can actively explore and innovate in the mode, will be able to stand out to cope with changes in the consumption environment and consumption patterns. In the second half of 2014, the companies that were mainly concerned were Pathfinder, Semir clothing, fuanna, Luo Lai home textiles, and Hai Lan's home.