Guirenniao Is Actively Transforming To Internet+

Here in the world Clothing shoes and hats What the editor of www. guanren. com introduced to you is that Guirenniao has taken the step of transformation and invested in the "Internet+" project with dynamic capital. How did they implement it?

The investment strategy of Guirenniao's dynamic capital is "sports+Internet+technology". A large number of "Internet+" projects were included in the list of the first batch of investment companies announced. Lin Ranhao, the founder of the project, mentioned that all sports events are finally media products; Light broadcasting will also become the future industry.

At the beginning of this year, Guirenniao completed an investment of 240 million yuan in Hupu, and the two sides also cooperated with Jinglin Capital to establish a sports fund dynamic capital. Recently, Guirenniao held a sports strategy conference, and the sports fund dynamic capital jointly established by Guirenniao and Hupu also officially appeared, and released the first 12 investment projects, such as smart playground, cool play tribe, fun sports, initial training, and smart education. Most of these 12 projects are intelligent sports projects with the concept of "Internet+", which also marks the practical step of transformation of the noble bird.

　 Invest in "Internet+" projects

The investment strategy of dynamic capital is "sports+Internet+technology". It is reported that the investment direction of this capital covers such sports industry segments as "Internet+" sports, online to offline sports services, intelligent equipment, sports training, venue services, event organization and media. A large number of "Internet+" projects were included in the list of the first batch of investment companies announced. Among them, the "Smart Stadium" project is to cooperate with Hikvision to complete the live broadcast and recording of ordinary sports users' events by rebuilding stadiums and equipping each venue with a new set of equipment. Lin Ranhao, the founder of the project, mentioned that all sports events are finally media products; Light broadcasting will also become the future industry.

For the sports data project, there is a smart basketball made by Infomotion, an American startup company, which can transmit the user's sports data to the mobile phone through various sensors; Zepp also records the user's movement data through hardware, targeting all sports requiring "swing": golf, baseball, etc; In addition, Coldplay Tribe will directly build fitness equipment, add apps and online content, and later introduce value-added services... These products help users record their own exercise process in the form of data or even video, and use the data accumulated over a long period of time to meet the needs of users for learning, improvement, and social interaction.

In addition, in these investment projects, Guirenniao It also focuses on O2O projects that help users find coaches and venues. "Fun Sports" wants to be the largest O2O platform for sports venues in China. By providing intelligent management systems for sports venues, it will cloud every venue and make it easier for sports users to find sports venues; "Initial training" focuses on sports and fitness O2O from the perspective of coaches, and directly signs contracts with coaches in a disintermediated manner to meet the needs of users in the four dimensions of venue, time, service and price.

Closely follow the transformation of "national movement"

"What we want to do is to become the first company in the domestic sports industry." Chen Yi, a senior consultant of Guirenniao, explained the company's future sports strategy at the press conference, announcing that the company's upgrading strategy from sports shoes and clothing manufacturing and brand management to the operation of the whole sports industry will take "comprehensively meeting everyone's sports needs" as its mission, We are committed to becoming an excellent sports industry operation company in China. However, the layout of many emerging areas that are still in the early stage is done by dynamic capital.

In the process of transformation or upgrading, what Guirenniao wants to focus on is the "national movement". In the past, the three layers of the sports industry pyramid from the top to the bottom were professional economy, sports events and media, and national sports. From top to bottom, the attention and gold digging opportunities decreased in turn. In the future, this structure will become an inverted pyramid, and meeting the needs of national sports will become the biggest cake in the sports industry.

As for the selection criteria of the sports events involved, there are "three huge" and six major events: the project must have a huge number of participants, huge consumption potential, and huge development space; In the early stage, the six major events are running, walking, cycling, football, basketball and tennis.

For noble birds brand In terms of crowd selection, campus is the top priority at present. Chen Yi said that 80% of the athletes of the Olympic team in the United States are campus athletes. The sports industry group in the vision of the noble bird cannot find a company suitable for benchmarking at home and abroad, but NCAA will be the reference target of the noble bird in terms of covering 320 million campus sports groups. It is reported that this year, the Chinese University Student Campus Relay Marathon League will be launched by the Noble Bird Association. This year, the event will cover 100 colleges and universities, and the goal for the next year will be 500. This is the first sports IP of its own for the cultivation of noble birds.

Guirenniao's "What we want to do is the first company in the domestic sports industry" is ambitious, and we wish them success.