Minimalism Has Created The Success Of Fast Fashion.

What is "Minimalism"? Fast fashion can rely on it to boost it.

The success of ZARA and H&M is known all over the world. They use the amazing speed to copy the latest fashion week highlights and trends. For ordinary consumers, this is a good welfare.

But if you think about it carefully, you can guess a few points. If the material cost and technology cost involved in the T platform are too high, such duplication will become very uneconomical.

For example, the most common hand embroidery and quick operation of its pipeline operation mode are very quick.

It seems very impractical.

However, the good news is that over the years, people can spend a lot of ZARA and H&M shops on clothes that are not very expensive but also very simple.

This is more or less due to the popularity of minimalism (Minimalism).

Simple two-color stitching jacket or skirt, no need to use expensive.

Just as appropriate, ordinary passers-by can wear them out of the designer's brand. Even Hollywood's big names secretly mix a chiffon skirt with a price less than 50 dollars at the dinner party, and will not be visually violated from other expensive products.

As long as you are diligent and studious, you can learn from these star photos that you can learn a few tricks about how to make good use of minimalism and dress up for high quality.

All this has to be said to be the victory of minimalism and the victory of the fashion democracy movement.

This is a new picture of Zara:

It doesn't sound very easy to understand.

In fact, minimalism is not new. At least, it has existed for a century.

In the history of modern design, the most important movements took place in the last 50 years before and after the turn of the last century.

The movement of Arts and crafts, the movement of new art and the movement of decorative arts took about thirty or forty years to bring the aesthetic of the European continent from the grandiose court era to a more concise modern age.

Not only because people are tired of hundreds of years of exaggerated carving, but also because of the popularity of industrial production mechanism, the time-consuming and expensive luxury handicraft began to be somewhat out of place.

On the surface, these three successive design movements are the evolution of aesthetic style. In fact, this is the pformation of ideology.

Luxury handicrafts have always served the aristocracy and the elite. Industrial mass production means low cost and can serve more low class people.

And what really took this ideological revolution to the end is Bauhaus college, founded in Germany before World War II.

The design school, which is very short lived, has almost become the benchmark of aesthetics in the whole twentieth Century. The modern architectural aesthetics of reinforced concrete and glass curtain walls we are looking for is born here.

Without the Baroque curve of Baroque and Rococo, all design lines become regular arcs and straight lines under the guidance of efficiency, which is also convenient for machine production.

After ten years, I suddenly realized.

In the 50s of the last century, Christian Dior (Dior)'s New Look series was regarded as a milestone in the history of fashion. Let's not care how easy and attractive it is to collect women's waist. The point is that this is the horn of victory for minimalism.

Besides, his successor, genius.

The famous Mondrian skirt designed by Yves Saint Laurent (Yves Saint Laurent) in the late 60s is also a typical example.

This series of dresses is known as the combination of modern art and fashion. It is not known that the style art represented by Mondrian itself is a branch of Bauhaus design in the 30s.

In the Mondrian skirt series, the separation of the black line and the geometric color to the human body can be regarded as the originator of today's mosaic style fashion.

New Look series of Christian Dior

When the minimalist style of Raf Simons replaced the John Galliano's theatrical stage elements as the new look of the DIOR brand today, we seem to see a repeat of the Bauhaus aesthetic revolution a century ago.

But you should say that minimalism is the spirit of high fashion, which is really a bit inappropriate.