Ji Wenbo: Let'S See How Chinese Designers Dominate The World Costume Circle.

On the curtain of the men's clothing week in Milan, Italy, which we just received, we saw the Chinese designer again.

Ji Wenbo, with his original high-end brand "JIWENBO", appeared in the 2016 Milan spring and summer men's wear week and released the latest season's works.

This is the third time that Zhou Zuoxiu has been invited to Milan Menswear, which is different from the past. This is not only the highlight of the closing ceremony of the official schedule, but also the opening of the most Chinese model and the most Chinese faces breaking the tradition. It illuminates Milan with Chinese traditional culture.

Ji Wen Bo, who started the fashion design work in 1983, can be said to be the first generation of fashion designers in China and the leader of fashion design in China. The design career of more than 30 years has witnessed the process of Chinese clothing design from scratch.

Today, Ji Wen Bo is not only the winner of the highest honor of Chinese fashion designers, but also the first Chinese designer to be selected for the official schedule of Milan fashion week, and also the designer who has held the most special events at the international fashion week. Among them, Milan, Paris, Tokyo, Taipei, Hongkong and other international fashion week have all seen him. His works have been highly recognized and praised by fashion people from all over the world.

When it comes to the third time in Milan, Wen Wen feels deeply.

This design combines the essence of Chinese Tibetan culture, "Thangka", and puts this religious traditional culture together with the latest modern fabric processing techniques, presenting a wonderful cultural collision.

During the entire show, 6 applause from the audience was received. Mr. Merio Boselli, the chairman of the former association of Italy Fashion Association, was shocked by the Oriental beauty and gave him a very high evaluation and recognition.

Ji Wenbo said, the difference between this show and the previous one is the attitude of European buyers, Brand Company or the media. They not only focus on Chinese culture, pay attention to the concept and design of the show itself, but more importantly, they are very interested in Chinese design. After the big show, there is a real business behavior. It can be said that Chinese men's clothing design has come to the global business platform, which makes him feel very gratifying.

Ji Wenbo once said, "Chinese traditional culture is the source of my creation."

It can be said that his overseas success stems from his clothing concept and brand consciousness rooted in Chinese culture.

In the process of interview, whether he talks about his brand or Chinese designer, he has always mentioned two key words: "branding" and "commercialization".

Ji Wenbo worked in the China Brand Inc for seven years, including nine wolves and nine herdmen, and founded the "JIWENBO" clothing brand in 2002. Through years of exposure to the market, he knows the importance of branding and commercialization of fashion design. He admits that no designer in China can be called a master of design. If a fashion designer can be called "design master", there must be a world-famous brand behind him. His design can be commercialized and can be recognized by the market.

But he believes that Chinese designers and Chinese design forces will become the main power of the world. At the same time, he thinks that China can make a brand with world influence in the future. Chinese brand should be more confident, with the power of Chinese design, and the symbol of Chinese brand in the global market under the impetus of the whole society.

As a senior veteran in the industry, Ji Wen Bo also put forward his own suggestions. He hoped that the younger generation of Chinese designers should be steadfast in their design, because good design can have a good market, whether in China's market or in the global market, there will be Chinese designers in the future.

Main achievements:

Won the top ten designers in China in 1998.

Three years in 2001-2003 years, he was named the best men's wear designer in the country.

In 2004, in the Paris China Fashion Week of the Sino French cultural year, a special conference on "Oriental Charm - China charm" was released in Paris.

In 2004, the top prize of Chinese designer was awarded the Golden Summit Award in China International Fashion week.

In 2005, he was awarded the title of senior designer by the China Fashion Designers Association.

In January 16, 2007, he was awarded the honorary certificate of "China's first fashion designer in Milan Fashion Week", issued by the chairman of the Italy men's wear trade union.

In 2007, he was awarded the title of "the ten famous designers of China International Fashion Week" by the China Fashion Designers Association.

In March 29, 2012, he won the "Asahi Asahi China Fashion Designer Creative Award" in China International Fashion week.

In October 25, 2013, the "JIWENBO-SHEDE" special issue was held in China International Fashion week. It won the "fashion brand award" of 2013 in the Fashion Week Organizing Committee.

In October 16, 2013, he won the "2013 China clothing annual personage" award issued by China clothing association.

Become the only fashion designer to win this award.