Lining + Tencent Build Digital Internet Experience

As the leading domestic company

The first major event of Lining Sports Products Co., Ltd. (Li Ning Co) in 2016 was to join forces with Tencent.

On the 18 day, Li Ning Co announced its cooperation with TSE QQ, jointly launched the "Guardian baby program", set up a public welfare alliance with the aim of caring for children, and launched smart positioning shoes for children aged 4-12, relying on QQ technology to meet consumer demand for self-protection and crisis help.

Li Ning Co related responsible person said that the launch of Lining children's intelligent positioning shoes was the first step of the 2016 Lining brand to continue to practice the value of creating experience with digitalization.

It is understood that Lining children's intelligent positioning shoes have two core functions of positioning and movement recording.

Positioning, Lining children's intelligent positioning shoes built-in Bluetooth chip, before use with parents' mobile phone QQ binding.

If a child is lost, it will activate the positioning function of the children's shoes and send out the Bluetooth location signal. When the children who are willing to join the children who are trying to find the missing child's Guardian baby plan pass the children's shoes, the user will report the location information in the background.

The location is sent to the parents.

In terms of motion record, it can perform mileage, guarding time, active time, calorie consumption statistics and track record. Parents can get the above information through mobile phone QQ.

The children's smart shoes are priced at 299 yuan and will be landing on the Jingdong platform from now on.

Lining, the founder, chairman and CEO of Li Ning Co, said that the Lining team's pursuit in 2016 was to create the experience value of Lining through digitalization.

The development path of the company is to build the core competitiveness of the company and the growth of the company's profit in the pursuit of creating experience value platform.

In 2015, Li Ning Co officially opened the strategic pformation from sports equipment providers to "Internet + sports life experience" providers.

The digitalization strategy is used to build a digital platform, to enhance interaction between products and communication from the needs of consumers, and to try "Internet + sports life experience".

Lining and Hua Mei Technology cross - border cooperation to launch Lining intelligent running shoes, is the "Internet + sports life experience" a successful practice.

The launch of the two smart running shoes, "strong Jun" and "Red Rabbit", has enabled Lining to create a four dimensional integrated intelligent platform, including "professional equipment + intelligent hardware + Mobile Internet + data analysis and sharing", so that more Chinese consumers can easily enjoy intelligent running life.

The Lining child intelligent positioning system, which is built on the sole of the shoe, is a smart chip, which provides protection for children's safety and highlights the emotional temperature in science and technology.

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In the era of Internet subversion of people's lifestyle, the company is trying to use the concept and form of the Internet to pform and boldly build new products, new channels and new ways of operation, so as to create a new "Numeral" mode of operation based on Internet efficiency and information efficiency, and create new ones in this way of operation.

Experience. "

Mr. Lining once said.

It is understood that the value that Li Ning Co will create next is to create Lining's experience value around products, channels, operations and campaigns, that is, product experience, purchase experience, sports experience, and thus derive more related experience values, and realize them through digitalization.

In 2016, Li Ning Co plans to complete the inventory integration on the basis of this year's self-management system, and integrate commodity planning, product design and production, channel sales, online and offline, data analysis, individual purchase and group purchase, including private ordering, through digitalization to construct and rapidly enhance the company's business decision-making accuracy and product user experience value.

Mr. Lining told reporters: "the value of creating Lining experience is to accumulate and expand on the platform of digitalization.

Therefore, the construction of the company's digital business is very important. Only when digitization is integrated into the whole business process, will there be greater opportunities to grasp the quality of experience value and to accumulate and expand the benefits of Lining experience value.