The Influence Of The Internet Era And Disruptive Innovation Era In The Clothing Industry

From the perspective of Maslow's demand principle, the change of people's lifestyles and needs promotes the progress of every industry.

Living, living and dying are the most basic eight industries in human society. These eight industries are also trillions of markets.

And clothing is ranked number one. In this sense, the clothing industry can be said to have been unchanged and has been changing.

What has never changed is the rigid demand of people. It has been changing people's dressing taste, clothing production mode, clothing production materials, clothing trade and sales form, which is constantly updated, and is the forefront of position in many industries.

This is the oldest and the most fashionable industry. In ancient times, at the very beginning of the birth of human civilization, it is a symbol of human shame, and fashion is because today many fashion masters are in an indissoluble bond with clothes, and they are the main carriers of human aesthetics.

When it comes to changes in the clothing industry, we can see from the Maslow demand principle what changes have taken place in the Internet age and disruptive innovation era in different demand levels.

First, the most basic survival needs.

For clothing, it is the need to wrap clothes.

From the demand of survival, under the trend of global warming, under the situation of frequent extreme weather, special clothing dealing with special weather also comes into being. The change of clothing is closely combined with the progress of science and technology.

At the same time, it also shows that the survival and development direction of the garment industry is constantly adjusting to accompany people to adapt to the changes of the earth, and to do the most basic protection layer for mankind.

From the production point of view, clothing production needs to consume a lot of social production data, in a sense,

The destruction of the environment is very intense. Environmental changes have made great efforts to protect the environmental protection of clothing and other kinds of work, and solve the clothing demand of human beings in a better and more convenient way.

Second, the need for security.

Clothing is the most basic sense of security for people to protect privacy. But now people want to highlight individuality and even sexier on the basis of privacy protection. This is a change of Maslow's demand for security.

If we just stay at the level of security, we may be more concerned about health, health, and other demands for safety innovation, which will have different requirements for the material and technology of clothes.

In ancient China

Today, China is still the world's largest garment manufacturing and processing base in the apparel industry.

On the sense of security, the business standard of food, clothing and housing is also improving.

Third, the need for identity and interaction.

There are two characteristics in the new era. One is the personalized customization that is being pursued under the crash. The two is the demand for uniform dress under strong commonality, such as tooling.

Therefore, there is a strong polarization in the demand for identity and interaction. One is the increase in demand for customization, while the other is based on the same interest, good or bad, even based on the influence of Internet opinion leaders, which also has a profound impact on people's dress taste, dress appeal and dress values.

Fourth, people need to be respected.

Clothing often plays the role of identification.

Clothing plays an important role in the early definition of social class attributes.

Nowadays, people no longer have severe separation and restraint on clothes, but they inspire thousands of fashion players to play the role of fashion leader.

When the society no longer faces restrictions, people choose to distinguish their identities with the price of clothing. They choose their "famous brand" clothes to highlight their tastes and identities.

Therefore, from the perspective of respect, clothing has always been an important carrier for human identification.

The social class based on the clothing brand is actually relatively naked. This is also the reason why different brands today highlight their own value proposition and positioning products based on the segmentation of their different customers.

An important cardinal point for developing enterprise product trends.

Fifth, emphasize the need to realize personal value.

The realization of personal value is not the "clothing" itself, but the meaning and connotation of "clothes" superimposed on the clothing level. The clothing worn by stars can be a charity sale, which reflects the influence of "clothing + stars".

A lot of "clothes +" are full of all kinds of trend concepts, but they are ultimately highlighting and improving our life value, satisfying their needs of respect, participation, satisfaction and happiness.

Thus, "Yi" is a very clear and comprehensive platform for explaining Maslow's demand principle.

"Clothing" is ever-changing, but it is still closely related to the level of human needs.

Finally, I want to sum up the changes in the clothing industry in 9 words:

1) de industrialization of the industrial chain.

The era of C2F is not far away.

2) personalization.

The personalized service mode is a more and more obvious social trend today. The traditional garment production will face a challenge from the hard production model to the flexible production model.

3) batch customization.

The trend of data based resources will become more and more common for customers to provide flexible customized services.

4) tribal society.

People who share the same interests will wear "clothes" as their common identities, and this demand will become more prominent.

5) pfer of capacity.

Especially in China, our capacity is shifting from east to west, from south to north, and even to overseas.

6) the scientific and technological development of garment industry.

The combination of clothing industry and intelligent hardware, the combination with the Internet, the combination of new materials, and even the combination of new energy, are becoming more and more closely linked, and the content of science and technology is higher and higher.

7) diversification and niche of fashion trends.

Fashion trends are becoming more diverse and smaller, and the trend of popular trends is changing faster and faster.

8) zero distance of production line.

With the development of 3D and 4D printers, the distance between ordinary customers and production terminals is getting closer.

9) creativity.

People's imagination of clothing is becoming more and more prominent.

"Clothing" is a billet, it can superimpose all trades and professions, and then match and reflect each person's value proposition through this dress.

"Yi +" will create a lot of new things. We can see that many new platforms have broken out in the "clothing + Internet". The famous traditional industry red collar groups come directly to the customers to tailor them, make flexible customization, and directly connect the consumers terminal to provide personalized service for them.

"Clothing + Internet" plus efficiency and data, it has been detached from the "clothing" itself, doing is the "clothing + data" to provide scientific advice to customer solutions; "clothing + supply chain finance" plus is the clothing supply chain optimization and adjustment of the industrial chain; based on the global resource mismatch of the Internet business cross-border platform, the initial sales of clothing, the north and south hemispheres climate differences inherent data resources are poor, the use of the Internet + optimize inventory, through the integration and reconstruction of resources to expand the scope of sales.