After 80 Years Of Business, Sales Revenue Of 10 Million &Nbsp; Do Not Rely On Academic Qualifications By Perseverance.

Nowadays, many graduates feel that employment is difficult. A rural girl with only secondary school education can successfully start a business in Meishan not only has her own health care product store, but also has opened branches to Guizhou, Yunnan, Xi'an, Shanghai and other places.

I heard that the entrepreneur is a typical post-80s generation. The branch she manages can achieve sales income of up to about 10000000 yuan a year, and she owns a car and a house.

What kind of character is this? Why can she achieve such success in her twenties?

With these questions, reporters recently entered her store.

Poor families

Poor children are the masters of the family.

The woman in front of her eyes is Liao Xin, with short ears and short red hair. Her red dress is slightly adorable, and her short skirt matches her boots perfectly.

At first glance, there is nothing like the average girl next door to two.

But this seemingly ordinary appearance is lurking huge energy.

Liao Xin was born in a poor family in Zhong Shi Village, Zhujia Township, Renshou County.

"I spent my childhood in the groaning of my mother's pain."

Liao Xin said that because his mother was sick all the year round, his family depended on his father to work alone, and he began to share all kinds of heavy household chores from cooking: washing, washing and feeding pigs.

The weak shoulders have to bear the pressure of life too early.

In 1998, Liao Xin was admitted to a technical secondary school in Mianyang.

But her father was old and her mother was sick. The poor family even had a hard time eating meat, and there was money for her to go to school.

So she began to work in chafing dish shops, supermarkets, etc. to earn tuition and living expenses.

When graduating in 2002, the family's economic situation did not improve. It was even worse that the father who had been working for a lifetime was more helpless because of his long illness.

This scene, let the 19 year old Liao Xin sadness, from the very sad.

She swore in the bottom of my heart that her mother had left in poverty and illness, and I must let her father live in her old age.

Poverty gives rise to the desire for change

Migrant workers embark on entrepreneurship path

In order to get rid of poverty, a good family can make his father feel old.

But what exactly?

After weighing for many days, Liao Xin turned his eyes to the health industry, that is, direct selling of health care drugs.

Choosing this line, she has her own calculations: because she has long witnessed her mother being afflicted with illness, she has special feelings for this industry, hoping that more people will prevent the disease from happening. Secondly, with the rapid pace of the times, more and more sub-health people will be concerned, and people will pay more attention to their health and life. The health industry is destined to be a sunrise industry.

But imagination is always easier than practice.

In real life, Liao Xincai found that in Meishan, the route of direct selling of health care drugs is almost unprecedented. What is more fatal is that it knows nothing about direct selling skills. It is hard to let people lay aside their guard against mere three inch tongue, let alone sell products.

Bumpy

I have wanted to give up many times.

"The first thing to rely on is direct selling, but I am a girl who comes out of the countryside. I have no money and no money in this city. I have to sell a toothpaste before I have lunch money."

Mentioning the hardships of that year, Liu Xin is still very sad now.

In order to save money as much as possible, she rented a single room in an old house at the North Gate monument in Meishan. The rent was 50 yuan a month, and three meals a day were mainly made of steamed bread, steamed stuffed bun or white noodles. This lasted for about 4 months.

Even now, no matter how delicate the pasta is, Liao Xin says she has no appetite.

After 4 months of hard work, Liao Xin still did not open the market.

Her sales performance has not only continued to grow, but has declined, and her monthly income has decreased from the initial more than 200 to dozens of pieces, which makes it difficult for her to feed herself.

Obviously, this is contrary to the original intention of her choice to start a business. Not only did she not make her family better, she even lost her original job. For a time, she fell into endless loss and helplessness.

Liao Xin said that during that time, she thought of giving up countless times.

"But one night, I dreamed of my mother. She had no other request, but told me she wanted to eat a piece of meat.

But in my dream, I was ashamed to have no money to pay. I looked at my mother's disappointing eyes and disappeared. I woke up from my dream and woke up and cried loudly in the rental room.

The dead man is alive, and I must make him live a good life. "

As a warning for the future

7 years of struggle will return.

Later, Liao went back to the hometown of zhujiaxiang, looking at the poor family and the bent father. His strong sense of responsibility and entrepreneurial passion all began to surge in his chest.

After returning to Meishan, she firmly determined the idea of continuing to start her own business, and began to calmly analyze the successes and failures of the previous stage.

First of all, the skills of direct selling are not enough, and the knowledge of products is not deep enough.

So she began to travel between Chengdu and Meishan on a regular train, to learn and learn from Chengdu, and then went back to Meishan to sum up her experience.

At this time, Liao Xin is still shy. In order to save as much as possible, she still keeps the habit of eating baozi every meal.

In order to save the fare, she even thought of the evasion of the ticket.

Although each stomach has not filled up, but because of learning more experience, so that Liao Xin's spirit and passion are more and more sufficient, and sell more.

Slowly, with the skills available, the market for sales is also gradually open.

In May 2008, Liao Xin finally set up a more than 100 square meter store in Meishan.

With the doubling of sales performance, in 2009, she opened more branches to Xi'an, Guiyang, Shanghai and other cities.

At present, more than 50 branches have been set up throughout the country, with sales teams spread all over the country.

According to her, the sales revenue of all her stores has exceeded ten million a year, and the annual tax contribution can support nearly 100 minimum guarantee workers.

Today, the bitter children in the countryside have completely bid farewell to poverty, not only in Meishan, but also in life.