Industry Pition Shoe Enterprises Have Entered A New Round Of Development Period

　　相比于已然沉醉于经济复苏呼声中的喧嚣外部世界，曾被誉为“中国制造之都”的东莞，在第107届广交会期间，“经济转型“成为热议词。 

Back then, in 2008, the global financial tsunami was raging. Due to the sharp decline in overseas orders, the profit margins of traditional manufacturing industry were very thin, and the enterprises broke down frequently. The Dongguan fled from the boss and the industrial workers were collecting debts.

Dongguan has been leading the growth of China's GDP for many years; China has been leading the world's economic growth; Dongguan in pition is the epitome of China's pformation.

So what will Dongguan do in two years?

What changes are taking place in Dongguan?

This reporter visited Dongguan for the three time in order to find relevant answers.

　　    东莞“鞋”印 

Houjie, a famous town in Dongguan, is located in the middle part of the Dongguan economic corridor in the northeast of China. It is located in the middle section of the Humen economic corridor. For a long time, it has been the center of Dongguan manufacturing center. It has the name of "famous exhibition town", "furniture capital" and "famous town of shoes".

At 9 a.m. on February 28, 2010, the bus took off from Shenzhen's Futian Automobile (19.56, -0.55, -2.73%) station and arrived at Houjie station at 11:30.

Just outside the station, a group of recruiters rushed up with enthusiasm. They quickly pushed the recruitment leaflet to the reporter.

Walking out of the encircling ring, on the streets of Houjie, there are many simple advertisement boards for making big red paper on boards.

In Houjie Bai Hao industrial area, after visiting, it is found that there is hardly any enterprise without people. Compared to Dongguan street, in factories, all the main roads with large traffic volume are all crowded with factory recruitment booths, but in sharp contrast, there are few pedestrians on the streets.

Xu Huajiang, general manager of Jida Footwear Co., Ltd., a female shoe export company, said that the company's orders have rebounded markedly, and orders for more than 150 thousand orders have increased by nearly 1 times compared with the same period last year, and the total amount of orders has exceeded that before the financial crisis.

"The order is now in May, and the order is at most until March."

Xu Huajiang said.

Xu Rongmu, general manager of Huacheng shoemaking company, said that Huacheng shoe industry had always been mainly domestic sales. As the company began to receive many export orders in the second half of 2009, he decided to open a factory to produce export products.

Due to the increase of factory orders in Houjie, the demand for labor force is increasing, and all factories in the thick Street are recruiting people.

According to MINI's Chinese business confidence survey, the demand index for employees increased from 53.8 in January to 61.3 in the month, which was also the peak of the survey in 5 years.

　　    企业家之思 

However, the recovery of export orders and the shortage of industrial workers are not the full picture of Dongguan's industrial recovery.

In March 19th, the reporter walked into Huajian group, China's largest female shoe manufacturer.

Just as the Huajian group has come out next to the rhythmic "Da Da" sound production workshop, more than 300 shoe industry executives gathered together to explore another topic beyond the recovery industry pformation.

On the afternoon of that afternoon, as chairman of Zhang Huarong, chairman of Huajian group, at the fortified forum of "pformation and upgrading of Dongguan's processing trade" held by Huajian group as a host, he gave a lecture to all the business executives at the very beginning.