Advertise On Trolley 600 Thousand

Unexpectedly, when the family "woman man" can also find the opportunity to make money.

Two years ago, Wang Shuxiang was still a member of many office workers. He usually pushes a trolley around the supermarket.

But this hobby has brought him great business opportunities.

Now he not only jumps out of the office to become a boss, but also gets more than 600 thousand yuan a month.

Unexpectedly, when the family "woman man" can also find the opportunity to make money.

Two years ago, Wang Shuxiang was still a member of many office workers. He usually pushes a trolley around the supermarket.

But this hobby has brought him great business opportunities.

Now he not only jumps out of the office to become a boss, but also gets more than 600 thousand yuan a month.

Visiting the supermarket to see "gold mines"

Two years ago, Wang Shuxiang was a member of a large number of office workers in Wuhan, Hubei. She liked to push the cart to the supermarket after work.

Over time, he found all kinds of advertisements on the front and sides of the trolley.

When he came to work in Chongqing, he found that the supermarket trolley was bare.

The discovery made him realize that it was possible to move Wuhan to Chongqing. This is a huge potential opportunity.

Supermarket mobile advertising

Wang Shuxiang returned to Wuhan, after some inquiries, slowly understand the truth.

A single trolley is not a media, but the network formed by tens of thousands of trolleys is the media.

Adding advertising boxes to large supermarket trolleys is actually a mobile advertisement.

Consumers are pushing cars back and forth, and these ads are also moving around. The trolley has become a new advertising carrier.

Supermarket traffic is large, shopping cart as an auxiliary tool for supermarket shopping, every day, repeatedly with a large number of consumers "intimate contact", no matter who is, you can easily see the above advertisements.

Compared with the "on the road media" such as car advertisement, the demand of trolley advertising is more direct, and the hit rate is higher.

In modern society, people's lives tend to be "fragmented" and become more and more self and dispersed. Supermarkets are places where "fragments" are regrouped, and the effect of putting advertisements in such a place is self-evident.

More than 300 supermarkets as advertising carriers

After studying the market, in May 2009, Wang Shuxiang returned to Chongqing to register an advertising media company.

First, we need to sign an agreement with the supermarket. He chose the Yongchuan store, which is the closest to the company.

The process of negotiating with the supermarket was unusually successful. The supermarket leader, after his guidance, looked at the implementation plans and achievements of other cities, and discovered the opportunity to make money without any effort at that time. At that time, the cooperation plan was finalized.

The agreement stipulate that advertising companies can use the front handrails of the supermarket trolley and the two sides of the car body to post a product image advertisement that does not exceed the size of the car body.

After getting the first house, it will be much easier to win other supermarkets.

Within a month, Nanping has signed agreements with him, including Chung Po, new century, Chung Kai Long and trust Mart.

Up to now, there are more than 300 supermarkets that have signed an agreement with Wang Shuxiang.

Moving customers into monthly 600 thousand

At first, the advertisers he searched for were mainly products that had already been stationed in supermarkets. At first, advertisers did not understand that consumers often looked directly at the shelves at the supermarket, and did not care about what was on the trolley.

Finally, Wang Shuxiang used a lot of facts in the field to serve customers.

Now, Wang Shuxiang's monthly business income can reach 600 thousand yuan, and the market is still expanding.

At present, the business volume of trolley advertising has also increased significantly. Even the customers outside the supermarket have begun to pay attention to the market of trolley advertising.

Expert comment

Imitation is the most effective way to start for a ignorant person.

There are lots of opportunities to make money in your life. It depends on whether you are ready or not, even if you imitate money as long as you can make money.

But imitation also needs to pay attention to methods. It is not merely imitating the way of business mode, but to understand the essence of the successful mode of success and develop it with the characteristics of its own market.