Domestic Sports Brands Compete For Asian Games Marketing Resources

2010/8/25 10:27:00 89

August 25th, September 3rd, the 361 degree Asian footwear R & D center will be established in Guangzhou.

"The establishment of the center will better match the Asian Games of the enterprises.

Marketing

Zhao Feng, deputy director of 361 degree brand, said.

As early as November 2008, the 361 Asian team signed the Guangzhou Asian organizing committee to become a senior partner of the Guangzhou 2010 Asian Games. In March 2009, it became the global official of the Asian Olympic Games.

Sponsor

。

For the other sports brand Anta, through the cooperation with the Chinese Olympic Committee, and won the entrance ticket to the Asian Games, it won the "eyeball" through a "Anta 2010 Asian Games Chinese Sports Delegation Award equipment design competition".

"While watching the event, consumers often pay special attention to clothing sponsors.

brand

Popularity helps a lot. "

Anta

Xu Yang, director of sports market center, said.

In addition, PEAK, which has always focused on building professional basketball equipment, is also planning to intervene in the Asian Games in recent days.

"The breakthrough point may be around professional basketball teams, through sponsoring professional teams in comprehensive sports events, so that more consumers can understand the brand, and also lay the foundation for the pformation of the brand into a comprehensive sports brand."

Hou Lidong of PEAK brand center told reporters.

Many sports brands compete for Asian Games marketing resources. This can also be confirmed from the large increase in sponsorship income of the Asian Games. The figures show that: Currently, the income index of the Guangzhou Asian Games sponsorship area has far exceeded the previous scale, which is 4.5 times the Doha Asian Games and 3 times the Asian Games in Busan.