How To Make Jewelry Store Run Continuously?

Good marketing planning programme Make jewelry store lasting operation

　　 Ornaments After nearly four years of rapid development of the monopoly industry, a number of jewelry stores hanging on the name of "international trade" have been through these two years. Shuffle the cards After that, it has gradually withdrawn from the market; the ten yuan mode shop has also changed its face to the development of more than ten yuan; the shop is still struggling and stubbornly surviving; the stone shop has gradually declined; the silver shop has begun to rise in recent years; only the supermarket mode shop is still undergoing a profound evolution, and a new force has been generated by competition.

　　 Supermarket Model shop has strong vitality, it is the product of the market, and also develops with the market. Many people start their own shop, and the supermarket is the first one. At first, it is an example. After that, a professional supermarket mode shop appeared, such as the new decoration, etc., in the economic environment before, a well run supermarket decorating shop will increase year by year, rather than decline year after year.

Sustainable development and sustainable development are the top priorities of all supermarkets.

1. how to cope with the increasing number of jewelry stores

The jewelry store has sprung up over the past two years. When you are complacent about the booming business, less than half a year or even a month, more followers and more imitators appear.

The scene of the opening is no longer a reality. Instead, it is a brutal competition. Customers are always happy and old. They always like the freshness. Every new shop opens, you lose part of the market and lose some customers. When you are laughing at the jewelry store, because of your arrival, the passenger flow is reduced. When the transfer is posted, another new shop opens, and your jokes, mantis catching cicadas, and yellow birds disappear behind the scenes.

After a year's development, the jewelry store has faded away from its past luster, door, decoration, props, advertising, merchandise, some dilapidated, some aging, more and more customers lose day by day.

What should I do?

Refurbishing, washing new leather and redecorating it is the best way to appear in the face of a new store. A storefront is like a tree. If you want to be "evergreen", give it a new chance every year.

2. how to reduce the number of visitors

No matter how hard you try, the number of guests in a jewelry store is relatively fixed or even declining every year. You may have done some small activities, sent out some leaflets, and even put up some posters, but the fact is: These are just outdated games, customers are already accustomed to each other and are indifferent, so you worry, you lose your confidence, and you begin to think about giving up.

The number of visitors to a retail store is decided by the street from the beginning, so site selection has become so important. The two adjacent jewelry shops have basically the same number of visitors. The people entering this jewelry shop will enter another jewelry store. The randomness of women shopping is much higher than that of purpose. Some people go to the shop from the beginning to the end.

The turnover of a jewelry shop = the number of visitors * turnover rate * customer price [number of visitors * turnover = incoming number]

The number of visitors is relatively fixed, and the turnover rate is mainly based on the salesperson's ability to sell. After a certain period of time, it will be relatively fixed. It is also a minority phenomenon to allow customers to sell more than one item at a time through joint marketing.

So how to raise the unit price?

Raising the price per passenger is just the two way: let customers buy more products or buy better and more expensive products.

Unless it is a gift giving, a customer usually buys only one item at a time.

So we focus our work on making our customers buy better and more expensive products.

So we will work hard on commodity structure.

For example, guests want to bundle up their hair, have rubber bands, and better have head flowers, and better with ponytail.

If the situation is that the rubber band is more than the head flower, the variety of the head flower is more than the horsetail, then the customer chooses the possibility of rubber band more than the other two items; if the variety of the head flower is bigger than the rubber band / horsetail, then the customer may have the possibility of choosing the head flower; if the breed of the tail is bigger than the other two, then the customer may choose the possibility of the horsetail, the passenger price is thus generated.

Another example is that the customers prefer the ponytail, the horsetail is divided into high and low grade, and the high-grade varieties are more than the middle / low grade, so the opportunity for customers to choose high-grade will be correspondingly much larger.

It is generally believed that the products are divided into three grades: high school, low grade, low grade and low grade, which are more suitable for our thinking habits. After all, there are more poor people in China and fewer rich people.

How to make a jewelry store evergreen and sustainable development, do well above two points, there will be new breakthroughs.