Li Lang's Turnover Exceeded 2 Billion Yuan Last Year.

　　
Listed companies in March 21st China Lilang Limited Announced its comprehensive performance in 2010. Results announcement shows that in 2010, Le Lang turnover For the RMB (the same below), 2 billion 53 million yuan, compared with 1 billion 559 million 900 thousand yuan in 2009, increased by 31.6%, of which the shareholders should earn 419 million yuan, an increase of 38.2% from the 303 million yuan in 2009 and a 34.89 profit per share.

　　
Although the price of raw materials has risen significantly, labor costs have also increased with the increase in labor wages, which has made many garment enterprises complain incessantly; Announcements show that in 2010 lilanz The cost increased by 26.4%, however, lilanz But caught the market for fashion and quality. Brand clothing The demand growth is the opportunity to improve product quality and innovative product design as the business focus, further optimize the "LILANZ" product mix, and successfully increase the proportion of products with high added value and high price, especially in autumn and winter products, such as leather clothing, Nick overcome, and so on. Sales increased substantially, and the average sales price increased by 23.2% compared with 2010.

　　
    lilanz "It reflects" LILANZ "Brand value has been successfully promoted, and consumers have more confidence in" LILANZ "products, which has increased the pricing power of products to a certain extent.

　　
It is understood that the main brand "LILANZ" triumph, sub brand L2 has also won a good performance. The announcement shows that the sales volume of L2, which was officially launched in July last year, is about 41 million 400 thousand yuan, accounting for 2% of the group's total turnover.

　　
It is reported that, according to the product category, turnover is still the main selling product of the company, accounting for 75.3% of the total turnover, and the turnover increased by 31.4% compared to the same period last year, followed by trousers, accounting for 15.3% of the total turnover. Last year, the sales of Li Lang suit suit increased by 66.7% over the same period last year, and the growth rate was the most significant among all product categories. Li Lang explained that this mainly benefited from last year's introduction of a variety of fabrics made of more casual style suit suit, which suits the market.

　　
In terms of channel construction, last year lilanz The main brand "LILANZ" retail store increased by 244, the total number reached 2805; in the second half of last year, the sub brand L2 opened 80 retail outlets. Li Lang said that in 2011 it will continue to invest in the main brand "LILANZ", striving to add 200 to 250 retail outlets nationwide and 20 additional flagship stores. In addition, in terms of sub brand L2, he plans to open 150 to 200 new stores.