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Shanghai Consumer Protection Committee Issued A Reminder: Vigilant Points Easily Convertibility

2011/4/18 9:27:00 55

Consumer Points Exchange Brands

At present, many businesses have launched "to retain and attract customers".

exchange

"Activities.

Ms. Lu

Brand publicity

When the rules of activity are exchanged for points, it is not only hard to get through the phone, but also hard to log on.

The municipal Consumer Protection Committee believes that businesses should carry out the "integral exchange" activities and "do well in the name".


Last week, from the Shanghai City Administration for Industry and Commerce 12315 hotline call, the city consumer protection committee accepted.

consumers'complaints

2015 pieces.

Among them, the dispute caused by the "integral exchange" attracts people's attention.


Many citizens said they had encountered the embarrassment of "hard cash".

Ms. Lu complained that she was a loyal customer of a brand cosmetics. According to the promotion campaign of the brand cosmetics company, she could take part in the activities of exchanging the same brand make-up gifts with shopping points, but she had to apply for the operation through two ways, such as the skin care hotline and the official website. However, when the exchange began, she could not get through the hotline, and the website was also hard to log in.

There are many consumers who have similar experiences with her.


In this regard, the municipal Consumer Protection Committee believes that the original intention of the "integral exchange" activity of the merchants is to return to customers, so that they should be consistent with the name. They should not only guarantee the quality of the gift products, but also do the relevant protection work for the exchange.

It is hoped that businesses can improve their services and ensure that the hotline is open, so that consumers can "change their rites" smoothly.


 
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