Clothing Industry Survey: Consumer Ideal Price &Nbsp; Should Fall Below 1000 Yuan.
As UNIQLO and ZARA attack the platform in large numbers, and many domestic brands are turning into a trend of low price and multiple styles, Taiwan will enter the era of the disintegration of clothing prices.
According to the industry information, the price of clothing was about two thousand to two thousand and three hundred yuan ten years ago, and this year it has dropped to one thousand and two hundred yuan, which means that the price of mainstream clothing will be broken down.
Thousand yuan
The consumer price for each single item will also be greatly reduced.
According to industry analysis, when the most fashionable and pragmatic price parity fashion hits the table, if only two hundred or three hundred yuan can buy the most fashionable T-shirt, and less than a thousand yuan will emphasize the decoration of jeans, Beijing station general manager Ke Su Yin said, "who will spend three, five thousand to ten thousand yuan to buy the mid priced clothing then?
"
SOGO general manager Li Guangrong is also worried that he said that the current level of influence is shallow. But in the future, when UNIQLO really arrives at the 100 stores, it will cause serious impact on less ladies' clothes, jeans and casual wear in department stores.
UNIQLO will arrive in Hsinchu early next year.
Taichung
Open shop in other places, ZARA aims to open ten stores in three years, and H & M expects to enter Taiwan next year, and will open two to three stores. Others such as FOREVER21, AE, A&F and GAP will be very interested in Taiwan market.
Some domestic clothing brands see the trend of parity, trying to pform, such as SO NICE with four separate stores in the eastern region, MOMA in Xinyi District and iROO in large scale.
International fashion is entering the Taiwan market.
Fashion
Observers believe it will stimulate Taiwan consumers' clothing taste. In the future, consumers in Taiwan will see more yuan and interesting dressing styles.
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