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Jordan'S Cross Border Creative Salon "Inherit &Nbsp; Freshman" In The International Fashion Week.

2011/10/28 18:12:00 60

At 1 p.m. on October 26, 2011, on the international fashion week of China, Jordan joined hands in visual China and held a cross border creative salon on the Jordan sports equipment design competition in the 798 Art District Yang art space.

The activity invited many cross border famous artists to participate in the discussion and share the trend of cross-border.

Through the interpretation of contemporary cross-border, the feasibility method and social sharing are put forward.

CFP creative director Yan Dong speaks "crossover" {page_break}

"Cross-border" as a new style of life and aesthetic integration has gradually penetrated into the public, "crossover" design has also become a major trend in the industrial design industry.

Jordan

Join hands with vision China, inviting experts from domestic creative industries to gather together with a number of artists. Activities will continue to deepen the theme of "spanning freshmen" and discuss how national brands can draw closer to designers.

Distinguished guests and designers discussed their understanding of cross-border and cross boundary concepts from their own perspectives, and shared their interesting stories about cross-border activities in their lives.

Jordan, director of sports brand Huang Tao, spoke at {page_break}.

Cross boundary stories and souls

From the founder of visual China, Lei Haibo, director of China Industrial Design Association.

Jordan Sports

brand

Marketing Leader: Mr. Huang Tao, member of the Institute of pboundary research, Communication University of China, oneshow China representative, and Ma Chao, chief executive of different design, respectively, in the first theme, respectively, to share and analyze internationally successful cross-border cases.

Brand requirements for media and designers across borders and cross-border cases in their own cases.

Huang Tao, Lei Haibo and Ma Chao share "cross-border stories" {page_break}

Yang Dong Yu Fei, Huang Jieming, Wu Xuexian and other {page_break}

"How to make products the soul that crosses fashion".

It is the main topic of discussion in the theme of fashion. Independent director Yang Dong, unparalleled design director Yu Fei, Jordan, director of clothing merchandising, Wu Xuexian, from his own point of view, lists examples of reality, deeply discusses how products match with the crossover and meets the general public.

fashion

Aesthetic, and then sell well.

The famous animation director leather three, Mick founder Liu Fang, the domestic front-line graffiti artist ABSCrew, Jordan shoes merchandise director: Ma Zi Wei, on salon shares the trend and product combination.

Elaborated in detail in the actual product creativity, how to use different elements to enhance the product's height.

Designer's participation in national brand building

The deep cooperation between Jordan's brand and art is still in the exploratory stage in the present era.

But Jordan sports expressed willingness to cooperate with the designers, it will be a good opportunity to realize the market value of creativity, and also a direct way to let excellent creative products approach consumers.

Sharon called for more people who are committed to the development of national brands and join the Jordan sports equipment design competition.

In the ranks, we jointly push forward the trend of national brand revitalization.

About Jordan sports equipment design competition

The theme of this competition is "inheritance and freshman", on the one hand, "

Jordan cup

"China sports equipment design competition" started another five years later; on the other hand, it also echoed Jordan's new brand proposition "spanning freshmen", and sent the level of this competition to a higher level.

The design and layout of the conference revealed the theme of this competition, namely, closely following the popular pulse of international sportswear, inheriting the essence of Chinese sportswear, developing the design connotation of Chinese sportswear, enhancing the international status of Chinese sportswear, paying tribute to the designers of international elite sportswear, and showing the driving force of fashionable new people.

Inheriting classics and looking forward to new life, 2011 is a brand new start. Jordan sports, as a leading national brand, will continue to strengthen its close cooperation with the China Fashion Designers Association in upgrading China.

Sportswear

The road of design is unswerving.

Jordan's attitude makes us feel that this is a very open brand. In the future, we expect more designers to cooperate with them, and wish Jordan more and more stable on the cross-border road.

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