How Can Women'S Underwear Brand Effectively Reduce Risk?

Generally speaking, franchising is considered a shortcut to success, but there are still some women. Underwear Brand enterprises fail because of poor management system and insolvent capital flow. Therefore, we must carefully consider the following questions before joining.

First, how does the franchise relationship start? Many franchising relationships are generated from existing enterprises. When an industry Owner When we develop more shops independently, we usually consider using other people's funds to expand the enterprises, and by developing the franchise system, we agree that when an independent owner uses his specific trademark, product, service or this system, he will have affiliation, while the franchiser will charge the franchise fee and fixed period royalty.

Two. How big potential is joining the market? enterprise The important growth means is franchise. In 1991, there were 54 stores in the United States, with a turnover of 757 billion 800 million yuan, accounting for about 1/3 of the total retail sales in the United States, with a total number of employees up to 8 million. It has been predicted by the trend writer: "by twenty-first Century, the turnover of us joining the market will reach 50%."

Three, how to become a franchisee? The first step to join is to confirm the status of the franchise system. To evaluate and analyze the merits and demerits of each brand, select those who are most qualified for personal needs, then negotiate with the brand headquarters, collect relevant information, and then judge whether it is suitable to join.

Four, what should we know before signing? Before signing a contract, women's underwear brand franchisees should ask the branding providers to provide such information: the competition situation in the same industry, the detailed list of fees to be paid, the qualification requirements of the franchisee, the initial investment cost, the conditions and rights of the suspension or spanfer, and the contents of the draft contract. As for visiting the brand franchisee, you can ask them to provide such information: profit status, cooperation between franchisees and franchisees, investment status and common problems after joining. In addition, it is best to ask lawyers to take legal matters into account in order to prepare for future needs.

Five, how much does it cost to join? Generally speaking, the investment cost is less than three hundred fifty thousand, or more than a dozen million.

Join the franchise industry, we must carefully assess the franchise system, do not be confused by its surface. Past examples show that some of the good image chain systems have resulted in a decline in turnover due to financial crisis, credit expansion and investment failure.

Franchisees must know their starting point, focusing on the trademark of headquarters, or the time needed to develop franchised stores, or whether they can quickly and effectively accumulate management experience?

Statistics show that the franchise chain system has the following points: providing women's underwear brand to attract customers, developing the franchised stores shorter, joining the system to provide verified business management formulas, accumulating management experience and training quickly, receiving training in the future, having a greater chance of self running business, and having greater job satisfaction than the employed salary, having less risk of independent operation, lower purchase cost, higher independence and higher salary than employees, and easy to expand.