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Exclusive Strategy Bbg Shoes Explosion Red China

2007/12/19 0:00:00 10619

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It is reported that only 06 years ago, the world's children's shoe brand BBG entered China. In just a year, the country has opened up to 136, and 96 in the preparatory process, especially the BBG flagship store, which was joined by Shanghai in December, is about to open. So far, Beijing, Tianjin, Shanghai and other first tier cities have already entered BBG. The two or three line market has also started vigorously, and the sales prospects are exceptionally strong. For this reason, BBG children's shoes are early expected, and the strategy of sales, persuasion and disclosure has made great contributions to the majority of its market share in China.

Sales BBG sales here is not to sell children's shoes so simple, but refers to the idea of selling BBG the whole have fun (playing happily) and the trend of children's shoes moving forward constantly, that is to say, when the children's shoes are on the way, customers can watch them carefully and even enjoy them, and from the bottom of their hearts they will send out the exclamation of "this is not the type that my heart longs for." so they will carry out shopping in the more than 4000 pairs of shoes, casual shoes, sports shoes and fashion shoes that I love. Finally, the result will be that every child can find their favorite pair in the BBG children's shoes shop.

Such salesmanship is more effective than salesmen's useless chattering.

Persuasion by Bbg emphasizes that persuasion is not to mobilize emotions by means of artificial words, but to serve customers through their display and display of children's shoes, so that they can identify or participate in order to achieve sales goals.

To this end, BBG carefully selected, summarized and organized the children's shoes in accordance with the principle of serialization to display together, for example, according to the series, divided into formal shoes, casual shoes, sports shoes, fashion shoes, according to the function is divided into Bubble Absorber, sole fragrance, cartoon characters.

In short, through the combination of children's shoes with different views and different views, the customers get a comprehensive and systematic impression, which is of positive significance for persuading them to buy.

Telling Bbg's notification is one of the strategies for its products to be sold in a wrong way. It shows new products or new ideas through shop display, enabling consumers to accept or keep up with new trends and new themes, and new promotions.

For this reason, BBG adopts a large number of contrast display methods, and adopts contrast design in the color, texture and style of children's shoes, as well as the use of design composition, lighting, decoration, props and showcases, forming contrast between display objects, so as to achieve the primary and secondary distinctions and show the effect of each other, so as to achieve the purpose of highlighting new products, special products, promotional products or patented products. Because children's shoes are sold, it appears to be relatively strong, center prominent and visual effects are very obvious. Children's shoes displayed greatly enhance the expressive power and appeal, making BBG children's shoes into the public eye, that is, giving various information points, so that the public can see clearly.

It can be said that Bbg not only relies on the excellent product and strong brand in China, but also makes efforts in the aspects of shop decoration, props and the fashion of children's shoes.

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