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"Express + Retail" Or Open A New Industry Pattern

2011/12/20 11:56:00 5

"Express + Retail" Opens A New Industry Structure

Generally speaking, when the industry chain is immature, it is suitable for vertical integration. When mature, it is suitable for horizontal coordination.

mature

The industry is not suitable for the whole industry chain.

According to media reports,

Shun Feng

Express recently opened more than 20 convenience stores in Shenzhen.

It is reported that, at the end of this month, SF will also join hands with Guangzhou local chain store 8 character chain convenience stores to carry out the pick-up cooperation. Shun Feng even claims that Guangdong is only a pilot project, and its goal is to build 1000 convenience stores in China.

Analysts point out that SF's entry into the retail industry is not simply for the retail industry.

express

Cost, increase site collection and delivery mode is the real purpose of SF.

As a matter of fact, there are already many successful experiences in the combination of express industry and retailing.

But usually the mode of combining retail and express is to do retail business first. When the layout of the network reaches a certain level, it will rely on the outlets to do the sending and receiving parts.

Take Taiwan area as an example, 7-11 have nearly 5000 stores, large-scale and powerful backstage logistics system makes 7-11 become the delivery outlets of express delivery.

In China, last October, the 100 supermarkets, jointly built by China Post Group and the United States horizon group, entered the more than 10 villages of Henan, Shandong and Jiangxi provinces with a unified orange logo and standardized management mode, although no obvious effect has yet been seen.

Entering the twenty-first Century, the market competition has been upgraded to the competition among supply chains. The collaborative operation of the industrial chain, the middle and lower reaches has become a sharp weapon for enterprises to create value.

Generally speaking, when the industry chain is immature, it is suitable for vertical integration. When mature, it is suitable for horizontal collaboration, but mature industry is not suitable for the whole industry chain.

After all, when the industry chain is not mature, that is, when the interface of each chain is not clear, it is the highest efficiency to integrate these chains from one company. At the same time, from the point of view of cost distribution, the cost compression and pfer of the industrial chain will also be profitable in the short term.

Therefore, in order to get bigger and better development, enterprises must integrate the industry chain. Some choose to expand from upstream to downstream, and some choose from bottom to top.

Some well-known food enterprises have begun to develop cold chain logistics, and many of them have entered the field of express delivery. After integrating many upstream resources such as games, literature, music, film and television, and further integrating terminals, they can be seen as top-down integration of industrial chains.

But Shun Feng has its own way to go upstream from the lower reaches.

After all, the retail industry is a tedious and small profit industry. From supplier resources to management is very complex, the convenience store competition is extremely fierce, even the professional convenience store industry companies are now under great pressure, let alone no retail experience of SF.

Of course, the integration of industry chain also reflects the imbalance between division of labor and cooperation within the industry. The chain is far from profit distribution and naturally becomes the driving force of strategic adjustment.

In the original sense, Shun Feng has entered a new way to enter the retail industry, in order to test the water "pceiver mode", that is, to send and receive customers' Express items in the area, to implement designated distribution, and to reduce the operating cost of enterprises.

No matter what the result will be, it will provide useful experience for exploring the development path of the industry, hoping to lead the express industry into a new pattern.