Electricity Supplier Shanghai Sword, Sword Refers To Footwear Industry Leather Shoes Shanghai Leather Exhibition

Recently, from " Shanghai Footwear Exhibition The 100th Shanghai footwear exhibition will be held in Shanghai Everbright Convention Center in from May 26 to 28, 2012.

The exhibition continues to focus on channel docking and product research and development. At present, there are about more than 100 well-known brands both at home and abroad. In terms of channels, besides the professional audience of nearly 10000, there are also e-commerce giants such as Tmall mall, Jingdong mall, Holle, excellent purchase network, and online brand exhibitors represented by zero. Including the chairman of the good buy, chairman of the Juhuasuan footwear and other platform chiefs, looking for the brand, the business tycoons will explain the platform operation in the exhibition area and negotiate with the brand. At that time, all brands will have the opportunity to have a direct dialogue with the core category leaders.

Since 2008, e-commerce has been developing rapidly in China. Nowadays, Wenzhou shoe brand business team, which is joining the electricity supplier battlefield, is also growing. Wenzhou famous brand shoes such as AOKANG, red dragonfly, Kangnai, Jay Ho, Jill Da, Jay Da, RI Tai, Yi Kang, Zhuo Shi Ni, Ju Tian, have been stationed in Taobao mall, taking the mall as the core, layout other network retail platform. There are also brands like Paul Geti and red straw hat. First, from Jingdong mall, Holle, Le Tao and so on, and then gradually enter Tmall mall. In the full swing of the net sales, Wenzhou shoes electric business has achieved initial success. Men's shoes are represented by AOKANG. In 2011, online sales exceeded 80 million yuan, and the target value was 300 million in 2012. The women's shoes represented by Zhuo Shi Ni, and the network sales in 2011 exceeded 50 million yuan. But on the whole, it has to be recognized that compared with the sports and outdoor brands in Fujian, Wenzhou brand, a traditional marketing leader, has fallen behind in e-commerce. The current e-commerce sales of AOKANG shoes account for less than 1% of total sales. In addition, according to the sampling survey conducted by the Wenzhou Electronic Commerce Association in 2011 on Wenzhou footwear enterprises, the proportion of Wenzhou shoe industry entering the network sale is less than 10%.

Ma Yun predicted in 2008 that the next five years will be the best time to enter the electricity supplier. As the fourth year of this prediction, early 2012, constrained by offline sales and high cost, online shopping is the trend of the times. Many Wenzhou shoe brands have joined the electricity supplier. But there are many problems in development, such as advertising, logistics, warehousing, information system investment, online and offline channel conflict, professional talents lack, and boss's mentality behind. In April 17th, held in Quanzhou, "2012 China shoes and apparel industry e-commerce summit", Jingdong mall, Dangdang and other electricity giants have said that next will increase the proportion of shoes and clothing, which undoubtedly brings more opportunities for Wenzhou shoes. In the view of these giants, Wenzhou shoes have strong advantages in terms of mass consumption, market share and quality assurance. At the same time, Wenzhou shoes also accumulated a high degree of recognition and credibility because of its long-term offline sales and promotion, and had more brand advantages than online brands. It is understood that in March 15th of this year, the famous brand on the Tmall mall, with its popularity and excellent quality for many years, got the preferential support and consumers' favor on Tmall online. At present, its sales volume is over 600 pairs.

It is understood that Japan, Thailand, Pierre gentry, rookie bags and other traditional brands will also display products online in their respective exhibition areas, and interact with the e-commerce giant. In addition, the Organizing Committee of the exhibition will also organize online product organization, commodity planning and "nugget Internet". Electronic Commerce In addition to inviting the big business tycoons to participate in the exchange, the forum also invited e-commerce providers to discuss the current situation and future trend of e-commerce development, such as the deep communication platform of e-commerce industry, the network of generations, e-commerce service providers and so on. In addition, logistics providers, local e-commerce associations, e-commerce technology and equipment providers and other e-business related organizations will also participate in the forum.

Exhibition Overview

"The 100th Shanghai shoe industry leather exhibition and the" famous brand shop "docking exhibition is the most professional and high-end footwear exhibition with the largest scale, the highest level and the most complete categories of exhibitors in China. It converge on the national high-end department store channels, large and medium-sized retail chain shoe city, e-commerce platform, high-quality agents, franchisees, design and research institutes, and so on, and converging the brand resources at home and abroad, online and offline, attracting millions of professional spectators to gather in Shanghai. The exhibition is committed to achieving effective resource docking, building a platform for exchanges between buyers and sellers, providing effective cooperation opportunities, boosting domestic and foreign shoe leather brands to China's mainstream sales channels, and assisting enterprises in completing the historic leap from "made in China" to "created in China".

The 100th Shanghai leather goods exhibition will be held in the same period:

The 100 anniversary dinner of Shanghai Footwear Exhibition

China retail chain shoe city general meeting and chain shoe City Summit Forum

Channel buyers special docking meeting

"2012 Nuggets Internet" e-commerce Summit Forum

Footwear industry leather CEO Summit (China Europe footwear Summit)

Seminar on merchandising and procurement (international buyers) (including four classic courses)

International shoe leather industry creative Salon

2012 "dream and fantasy" theme footwear industry leather brand fashion conference