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ZIOTELLO Can Italy Menswear Enter Shanghai To Make Profits?

2012/10/11 23:29:00 32

ItalyMenswear BrandZIOTELLOJiu Guang Department Store

 


Italy high-end Men's wear The brand ZIOTELLO (Getele) officially landed in China and recently held a grand opening ceremony in Shanghai's Jiu Guang Department store. At the same time, China's first media preview and the launching ceremony of the "different type" new shop also proclaimed ZIOTELLO (Getele), a city menswear brand with a sense of exquisite design from Italy, which successfully landed in Shanghai. This new business has not only fully displayed the low-key elegance and introverted luxury style of the brand, but also deeply interpreted the brand culture inherited by ZIOTELLO (Getele) in Chinese consumers. "People's reflection and Deconstruction of code for men's wear", ZIOTELLO (Getele), who has accumulated many years' time, still advocates reflection and blossoming new and lasting charm.



The ZIOTELLO (Getele) brand was born at the end of the last century in Milan, Italy, and Matteo de Gennaro, a talented designer, kept thinking about updates. clothing In the end, he found that all the great works in the world needed constant reflection on internal audit and accumulated experience. In the end, he named his name ZIOTELLO for his own child, which means that he devoted all his strength to his brand as his own child. Because of this, the number of boutiques has spread all over Italy through time. In 2011, it was introduced to China by Shanghai Jie Lai clothing Limited company. In 2012, the brand store located in the 5 floor of Shanghai Jiu Guang, marked the start of ZIOTELLO (Getele) fashion men's wear in China.



This time, the store style of Shanghai, which is located in the city of Shanghai, is also a continuation of the brand's low-key, restrained but luxurious and exquisite style. The clear and clear style of the shop on the 5 floor reflects the brand's men's self-cultivation and meticulous design, supplemented by the distinctive Z-Thinker Logo, which means to reflect on the internal audit and constantly explore the brand image of the luxury essence. In addition, the creative stage and interactive form of the opening ceremony constantly challenge the new aesthetic senses of Chinese consumers and interpret the profound connotation of the brand, chewing the glitzy world and replacing them with thinking.


About ZIOTELLO (Getele)


Born in the last century, Matteo de Gennaro, a talented fashion designer in the world and a talented designer in Milan, Italy, constantly pondered the integration of her philosophy of existentialism with the increasingly fashionable trend of fashion. She did not care about the complexity, complied with her inner thoughts, and created a new way of creation. ZIOTELLO was born in 2011, and Shanghai came from China. Clothes & Accessories The introduction of a limited company to China is the new darling of this fashion capital. It will bring a new fashion revolution once again, which will restore the charm of Chinese men for ever.

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