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How To Fashion New Season Clothes

2012/10/18 9:36:00 13

New Season CostumesDisplay DesignersCostume Matching

 

At least five seasons of new products every year, in the face of dozens of series of three categories, display designers how to match the clothing has become the focus of the work.

New season clothing

Sales will directly affect the next season's clothing sales, and will also affect the workload during the promotional discount season.

When the new season clothes are on sale, the matching of clothing will definitely promote the sales of clothing.


Most clothing companies have specialized new clothing collocation manuals, but display designers are far from enough just to match their clothing according to the clothing collocation manual.

The new clothing collocation manual is usually issued by the head office of the clothing company. Because customers in different regions have different needs in terms of consumption habits and aesthetic tastes, Chen Li needs to adjust the situation with the local customers.

The above clothing matching work is also based on the actual situation of the shop. Usually the similarity of the clothing collocation and matching manual is only about 70%, and the remaining 30% need to be adjusted by Chen Li.


There are many different kinds of brands for buyers' shops. There are no fixed new dress collocation manuals.

How to match these different styles of clothing, and show the specific style of this buyer shop, for the fashion designer.

Clothing collocation

The ability has put forward higher requirements.

As you said, you should combine the luxury and neutral style perfectly, and gradually weaken the brand image of the two first tier brands, emphasize the specific style of the store, and win the recognition of the target customers.


Changing seasons is often the most pressing time for shop sales. Because of problems in previous work or clothing sales problems, clothing inventory needs to be cleaned up at this time.

At this time, Chen Li division needs to match the clothing according to the actual situation of the store, so as to raise the sales volume of the stock clothing.

In the season of discount, when Chen Li is doing the dress matching, another problem of "headache" is the incompleteness of the goods. When matching, it often increases the difficulty of matching when the clothing series is incomplete.

It is necessary to ensure that the sales of goods can be promoted through matching, and that designers should overcome the difficulty of the work caused by incomplete clothing, and put forward higher requirements for the designer's clothing collocation ability.


Experienced fashion designers will point out that the most difficult part of clothing matching is not the sale of new clothes and seasonal discounts, but when clothes are out of stock.

Good sales are inseparable from display, but it is difficult to display without clothing.

Because the sales speed is too fast, the new season clothing has not yet been listed, but the merchandise has not been fully dressed in the season.

In the face of such a problem, Chen Li should do everything possible to complete the dress matching to ensure the integrity of the clothing series.

And store display integrity.


Clothing collocation plays a very important role in the different sales period of clothing. The best way to do the work is to complete the design of most garments.

Clothing display requires designers to have high professional quality, and professional dress display training can be improved.

display designer

The appreciation ability and practical operation ability of clothing collocation make the display designer work more smoothly.

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