POP Lecture Hall Appearance At Mode Shanghai 2013 Fashion Show

Several families are unhappy, and the polarization of garment enterprises in 2013 will undoubtedly become more serious. In order to help the brand enterprises to encirclement the fierce competition in the Red Sea competition, on March 12-14, the POP auditorium went into Mode Shanghai, invited some well-known industry practical lecturers to take "fast fashion" as the theme and share their mental journey.

After the downturn in 2012, the garment industry still seems to be difficult to pick up in 2013. The industry is generally looking at the bottom and the signs of the downturn. For enterprises, the pressure in 2012 is concentrated on inventory, and in 2013, cash flow may become the Achilles heel.

"The more depressed the economy is, the more extensive the development of affordable fashion will be." this is the golden rule of the fashion industry. The decline in purchasing power brought about by the global economic downturn has become a common phenomenon. In order to please those consumers who are still fastidious in purchasing power, the lower prices become the necessary conditions for fashion. The rise and popularity of fast fashion brands such as ZARA, H&M, GAP and so on are at the right time to take a proper road - the interesting economic phenomenon of "lipstick effect" is once again verified.

"If you can't follow the trend in time, you may never have to follow it again," the brutal fashion industry has always been like this. Under the theme of "fast fashion", the POP lecture hall is divided into three parts: "electricity supplier sharing day", "trend design share day" and "buyer sharing day". From the perspective of e-business, trend design and buyers, it helps enterprises to find a new direction in the Internet age.

In March 12th, "electricity supplier sharing day", Liu Jinguang, vice president of SHOPEX business school, Chen Jianzhi, general manager of EFC fashion hall, came to the POP lecture hall. The theme of the "traditional clothing enterprises to start the electricity supplier solution" and "the fashion brand e-commerce success roadmap" respectively were to share the actual experience of the electricity supplier, help the traditional clothing enterprises, and create more sales miracles with the electricity supplier's thinking.

In March 13th, "trend design sharing day", the POP lecture hall invited Yang Shengnan, director of R & D director of Shanghai Le Sports Co., Ltd., Kim So Hee, Malcom Bridge fashion agency of South Korea, and director of the fashion research center of Shanghai Textile Association, the director of the fashion research center, sharing the latest fashion trends from three angles of "functional fashion design crossover mashup", "unpredictable fashion plan" and "2014 spring and summer women dress trend release", analyzing the market trend, guiding the design plan, and giving three wonderful lectures for the audience.

On the last day of the "buyer sharing day", the POP auditorium invited an independent senior buyer. Zhang Wei, the former SEVENDAYS brand and purchasing director, shared the experience of brand operation, product resource integration and designer integration with the theme of "not only a vision", but also analyzed the secrets of success and mentality of the buyer.