2007 Liaoyang Tong Er Fort Leather Industry Develops Steadily

The Tong Er Bao special economic zone, Liaoyang, Liaoning, is a special industrial zone with leather and fur clothing as the leading industry.

The special zone is located in the muddy plain, 45 kilometers east of Sheyang Taoxian Airport, 25 kilometers east of the lighthouse exit of Shen Da expressway, and the provincial highway line of Liao Guan and small line runs through the whole territory.

The area covers an area of 98.8 square kilometers, with 18 administrative villages, 1 communities and 41 thousand people.

In 2007, the Tong Er Bao special economic zone, in line with the guidance of industrial development of China Leather Association, has been forging ahead and boldly innovating, constantly expanding the scale of leather fur industry clusters, upgrading the market level, and forming a development mode that industries and markets promote each other and fly together.

Our main work is as follows: 1. Expand and expand the scale of industry.

In 2007, Tong Er Bao made 600 household leather products, producing 5 million kinds of leather products and 2 billion 500 million yuan in output value.

With the influence of warm winter in 2006, fur processing enterprises in 2007 adopted small boats to cooperate by way of cooperation or delegate processing, relying on big boats, so that Tong Er Bao fur garment enterprises avoided risks and their resources also reached rational and scientific allocation.

In 2007, Tong Er Bao fur clothing processing households reached 100, flat with the previous year, producing 180 thousand kinds of fur products every year, and the output value reached 2 billion yuan.

2, expand the scale of the market and raise the market level.

In 2007, with our efforts to attract more investment, Wang Ding, Liang Guan Jia Shen and business hall, which had been idle for many years, have been revitalize and enable the business area to expand rapidly.

Now the market has reached 7, with a total business area of 80 thousand square meters, an increase of 60 thousand square meters over the previous year.

The number of business operators has increased from less than 1000 households to more than 2000 households, and with the luxurious high-end decoration of Wang Ding, Liang Guan Jia Shen and leather fur city, the business environment has improved significantly, and has reached the level of first-class shopping malls in China, and has really become the best place for people to shop for leisure.

3, improve product quality and cultivate brand.

In the past year, by strengthening the market access system and quality inspection departments at all times, the quality awareness of producers and operators has been significantly improved. From the beginning of entry, the quality inspectors and factory inspectors have been processed, thus ensuring the quality of products.

At the same time, producers are required to register their trademarks. Almost all fur products have their own trademarks. A certain scale leather enterprises also have their own trademarks. Now, more than 80% enterprises own their own brands.

And strive to cultivate Tong Er Bao's own clothing brand. In the 2007 Liaoning clothing brand selection, our own brand "Gai Mei Qi" and "thousand Shun Zi" won the best leather brand, and "Yi San Ni" won the best fur clothing brand.

4, expand sales network.

After the entry of leather and fur products into the first tier cities of the capital cities of North China, the two second rapid development to second tier cities and county-level cities, and then to the south.

At present, there are more than 500 chain stores and direct selling stores in large and medium-sized cities such as Jilin, Heilongjiang, Xinjiang and Inner Mongolia. At the same time, they participate in border trade export products. Now, Heihe and Suifenhe border trade ports have the figure of "Tong Er Bao", and their products are exported to Russia, Tajikistan, Kazakhstan, Korea, Greece and other countries and regions. The delivery value of export products reached 200 million yuan in 2007, an increase of 50% over the previous year and 5 million dollars in export earnings.

5, strengthen publicity.

In 2007, the HKSAR Government carried out various channels of publicity through various media. In particular, we successfully held the clothing festival in October 16, 2007, so that the popularity of Tong Er Bao has been expanding.

When the peak season came, more than 10000 people took part in the paction. The daily turnover amounted to more than 50 million yuan. In 2007, the market turnover reached 3 billion yuan, exceeding the best level in history.

Nowadays, the popularity and reputation of Tong Er Bao have gradually improved, and regional brands have basically taken shape.