In The First Quarter, The Total Operating Revenue Of Huafu Color Textile Reached 1.508 Billion Yuan

In the face of the global economic slowdown, through pragmatic and forward-looking transformation and upgrading strategy, Huafu Sefang's financial report for the first quarter of 2013 showed good business performance. In the first quarter, the total operating revenue of Huafu Color Textile reached 1.508 billion yuan, up 23.05% year on year. Net profit attributable to shareholders of listed companies also rose 25.21% year on year.

As global economic growth slows, spin clothing Under multiple pressures such as the increase of industrial chain inventory, the slowdown of clothing consumption, the decline of foreign trade, the widening of the difference between domestic and foreign cotton prices, and the increased cost burden, why can Huafu rise? The fundamental reason is that Huafu Color Textile has comprehensively implemented the transformation and upgrading strategy in recent years, deeply built the Huafu brand, and continued to lead the fast fashion; Expand the industrial scale, expand the color textile industry, and optimize the distribution of production capacity; Taking market demand as the starting point, give full play to innovative thinking and develop differentiated products; The crystallization of implementing the sustainable development strategy.

Products are the concentrated embodiment of the core competitiveness of Huafu, and also the core display of Huafu brand. In recent years, Huafu Color Textile has made great efforts in the systematic research, development and innovation of products, and used high-tech to develop products that lead the fashion trend. The popular products launched by Huafu in spring and summer of 2014 have developed UV resistant products, BCI environment-friendly products, super soft high-grade cotton products, differentiated polyester fiber simulation products designer A series of products and many other new products that satisfy customers. Among them, designer series products leave designers infinite reverie and give fabrics natural vitality and vitality. What is more positive is that the designer product series is more in line with the requirements of environmental protection in terms of technology, which prominently reflects the close combination of textile popularity and the development of social thoughts. At the same time, Huafu's product fashion trend color cards and the proportion of terminal selection continue to increase, becoming a popular vane in the color textile industry and leading the fashion trend of the color textile industry.

In addition to the research and development of new products, Huafu has also made remarkable achievements in bulk fiber dyeing, fiber modification and new spinning technologies. For example, low temperature dyeing technology, low temperature soaping technology, research and application of natural dyes in bulk fiber dyeing technology, cotton fiber moisture absorption and quick drying treatment technology, cotton fiber anti ultraviolet treatment technology, and the use of imported air jet vortex spinning technology to spin cotton, cellulose, polyester and other components of color spinning products. The research and application of energy-saving dyeing technology has greatly reduced production costs and saved social resources; The research and application of fiber modified functional products and new spinning technology have opened up a new field of high-grade color spinning products, improved the added value of products, and created better economic and social values.

In addition, a series of mergers and acquisitions and integrations have enabled Huafu to have three major production sectors in Zhejiang, Central China and Xinjiang, forming a regional pattern of total adaptation, differential positioning and coordinated development in the East, West and Central China. By optimizing the allocation of resource elements, Huafu gives full play to the respective resource advantages of the eastern, central and western regions, implements specialized and refined classified production and services, and brings competitive delivery and scale procurement capabilities.

"Huafu Color Textile is the source of fast fashion". On the basis of constantly clarifying its brand positioning, Huafu promotes the integration of the "fast fashion" supply chain, continues to promote the Huafu brand and new color textile products to customers, carries out personalized product services, strives to promote strategic cooperation with key customers, jointly develop new products, and enrich the color textile industry product line, At the same time, it has improved the competitiveness of Huafu.

Summarizing the past business strategies and in-depth analysis of the trend of the international textile economy, Sun Weiting, Chairman of Huafu, recently proposed three directions and three one-third strategic priorities for the future industrial upgrading and development of Huafu.

The first strategic direction and one third is to go up. Huafu will continue to realize industrial upgrading and cultivate its own brand. In the near future, enterprises need to further target their competitive objectives in the international arena, integrate world resources, and achieve the promotion of Huafu in a larger range.

The second strategic direction and one third is to move inward, increase the pace of transfer to the central and western regions, and strive to achieve regionalization of production and marketing and reduce costs. Enterprises should strengthen industrial transfer, make reasonable planning, pay equal attention to industrial upgrading and industrial transfer, and use high-quality resources to improve product quality and reduce factor costs.

The third strategic direction and one third is to go outward. Under appropriate conditions, Huafu will make good use of both domestic and foreign resources and markets, strengthen the cooperation between upstream and downstream supply chains, focus on the cultivation of international talents, and achieve management output.