Terminal Consumption Experience Has Been Recognized As The Nugget Point Of The Market.

< p > with the increasing initiative of consumers, the most relevant consumer experience of terminal stores has become the focus of a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > brand.

In the future, there will be more and more brands participating in the competition of terminal consumption experience, and terminal consumption experience has also become a recognized market nugget point.

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< p > at present, many international brands, including domestic brands, exert their strength in this regard. For example, clothing brands in the terminal store, besides displaying clothing, will also use fragrance, music and lifestyle props, as well as LFD, interactive windows and other high-tech means. This is a very important manifestation of improving the consumer terminal experience.

Adidas uses the idea of interactive digital window to connect consumers' smart phones, so that customers can easily shop at any time without installing applications or scanning all kinds of two-dimensional codes.

Marni brand stores in Sanlitun, Beijing, create high-end luxury image through the high-tech technology in the shop. The design of LANVIN is the same as apartment design, and the adoption of wooden flooring with special materials can be regarded as a manifestation of improving the consumer's terminal experience.

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< p > American brand Kate Spade launches shopping window. On June 8th, -7 7, eBay and Kate Spade will open 4 shopping windows in Soho and Lower East, and sell Kate Spade's newly launched young fashion brand Kate over 30 products.

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< p > what is a shopping window: consumers can place orders from the touchscreen, pay through eBay mobile payment software Paypal Here, and order Kate Spade Saturday products will be delivered to designated locations within 1 hours.

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P > shopping window can be realized: 24 hours for popular window consumers and passers-by to display and sell more than 30 items of Kate Spade Saturday.

It can not only attract the cooperation of entity retailers, but also make flexible extension of space and time through this function.

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< p > the potential value of shopping window: eBay technology allows 200 square meters of storefront to sell 1000 square meters of space to accommodate goods.

The technology can help the new brand go to the market without physical stores. Kate Spade's parent company Fifth & Pacific also plans to sell bedding and home products through the shopping window at the Kate Spade New York entity store.

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