Creative Influence Of Technology On Clothing Stores

< p > with more and more consumers watching goods and shopping online, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > entity retailers are increasingly unable to directly assess their sales influence.

Retail stores can be pformed by displaying brand goods and charging the branding providers according to advertising rates.

Retailers will not only receive sales commission, but bear the role of propagandist.

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< p > with the electronic commerce becoming an important part of consumer behavior, the entity retailer has undergone tremendous pressure of innovation.

Fortunately, for retailers, technology can also have a creative impact on physical stores.

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At P's recent DX3 digital marketing conference, Doug Stephens, who described himself as a "retail prophet," set up a booth to demonstrate a number of technologies that help retailers compete with e-commerce providers.

This project is known as "collective retail", aiming at breaking through the lack of collaborative single brand display restrictions.

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< p > "I have been in this industry for a long time, and have participated in many exhibitions of technology and retail, but I have never seen anyone combine technology with brand view and show future retail from a technological perspective."

Stephens said in an interview, "we have assembled the elite teams of these technology companies, and they are able to work together to create a coherent and in-depth experience."

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< p > < strong > technology combination < a target= "_blank" href= "//www.sjfzxm.com/" > brand clothing > /a > retail pformation prospect is optimistic < /strong > /p >

< p > < strong > new technology collection < /strong > < /p >

< p > the concept store consists of augmented reality mirror, standard and analysis, intelligent inventory management, mobile payment and wireless signal.

The "collective retail" experiment also takes into account the perspectives of consumers and businesses.

For example, mobile ID tracking that can be selected can enable retailers to view the data they want, while showing consumers the advantages of personalized shopping.

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< p > imagine that when you pass a store, you can receive an intelligent message push that you may like. When you are ready to test a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a >, you can check the fit of the clothes through the magic mirror; after entering the fitting room, you can call the goods through intelligent inventory management; when you are ready to pay, you only need to take out the mobile phone payment, then leave the store with the newly bought things.

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< p > "we are not simply assembling some cool things," Stephens said. "We want to put these things together, and then the customers can say," yes, I feel that I find what I want. "

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Stephens found his retail prophet consulting company after P's lack of foresight.

Five years later, many of his prophecies have come true.

For example, Stephens has predicted that the big box model of retail industry will gradually disintegrate.

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< p > "in the pformation of the entire retail market, the scales shift to small and monopoly retailers. Of course, the Internet is gradually gaining popularity and will continue to expand."

He said.

The end of the big box model has been quite obvious, but Stephens said that when he put forward this point in 2009, many observers scoffed at it.

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< p > < strong > retail store pformation < /strong > < /p >

P, looking ahead, Stephens firmly believes that retail stores will be pformed into media branches.

As more and more consumers shop and shop online, it is increasingly difficult for physical retailers to directly assess their sales influence.

"We will view the store experience in the way of media experience and evaluate the interaction and attractiveness of these experiences based on the impression produced."

He said.

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< p > Stephens believes that retail stores can pform their products by displaying brand goods and charging them according to advertising rates.

Retailers will not only receive sales commission, but bear the role of propagandist, even if the end customers choose to shop through the Internet, retailers will also participate in the sales process.

Persuading consumers to shop in stores will no longer be promoted through coupons and traffic.

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< p > although some people predict that the retail industry will decline overall, Stephens remains optimistic about the industry.

"Software swallowing retail? I don't think so.

Software can beat ordinary market experience, "he said." therefore, retailers should enhance customer experience so that they can be more valuable.

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< p > < strong > the future prospect is optimistic < /strong > < /p >

Burke, a multi-channel business and digital marketing company AcquityGroup's all channel experience senior executive, P expressed his views on this "collective retail" mode.

He believes that this is indeed the forefront of future retail development and brings the advantages of digital online experience to the fitting room.

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Burke P is cautious and optimistic about the future of the retail industry.

"Most people say they don't know what to do, but in my view, the future of this field is very broad and there are many things to do."

He said, "it's not so much an area of fear as an interesting field."

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Like P, Stephens also believes that retailers who do not innovate or refuse to accept changes in consumer behavior will be eliminated, and those retailers who combine online experience with family experience will grow stronger and stronger in the market. "Stephens"

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< p > "the new reality is that consumers can always maintain Internet connectivity, and the barriers between entities and numbers have been eliminated.

With the advent of new invention, mass customization has also emerged.

I just need to create a magic mirror, but it can provide a unique and personalized experience for every customer.

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< p > some businesses have achieved seamless integration in the field of entity and digital. They can provide more relevant contents and suggestions to customers through closer relationship between data and customers.

Some businesses worry that the new technology will bring too much cost of hardware and software, and Burke said, "if you don't do this, the cost will be much higher than the cost of providing such store experience."

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Retailers under P box box always bring bad shopping experience, such as < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > inventory management is bad, shopping attitude is indifferent, shelves are messy, etc.

Therefore, Amazon and other electricity providers have sounded the horn of extinction for retail entities.

But if retailers can adopt these new technologies, the experience of going shopping in the future is still worth looking forward to.

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