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World Towing King, China'S Great Master, Breaking The Ice And Seeking Opportunities

2008/12/23 0:00:00 10225

Opportunity

In 2008, as the new year approached, many domestic enterprises were affected by the economic environment, and profits fell sharply. They had to lay off workers. However, Baofeng new international located in Quanzhou, Fujian was busy.

It is reported that in January 5, 2009, Baofeng new international will launch a shoe salesmen's pledge conference in Quanzhou, the shoe capital.

There will be hundreds of businessmen and several mainstream media reporters.

In recent years, investing in leather shoes and sports shoes has always been a favorite pursuit of many businesses. However, in recent years, China's traditional footwear profits have dropped by 8% over the past year, and many dealers have "tightened investment confidence".

Under the crisis, it was found that slippers are always in brand wasteland after shoes and sports shoes.

With the continuous improvement of people's living standard, consumers begin to pay attention to the material, style and brand of slippers, and the trend of slippage brand is inevitable. Experts predict that the brand operation of slippers will quickly generate a "fortune blue ocean" of up to 100 billion yuan.

Behind all this, we need a powerful heavyweight enterprise. We need strong marketing tools, and we need "scientific brand positioning packaging" and a strong media offensive.

The operation of many small and medium-sized enterprises is insufficient, resulting in this huge brand market has not been effectively opened up.

The consumption consciousness of the brand of slippers is becoming more and more mature, which brings a new opportunity for the market to be immeasurable.

In March 2008, the EVA dragging shoes industry standard formulated by Baofeng was approved by the national development and Reform Commission. In September, Baofeng was approved to set up the National Professional Standardization Technical Committee.

This means that Baofeng has grasped the leading power of the industry standard setting, and further enhanced the market competition initiative of enterprises.

As the leader of China's slippers industry standard, Baofeng new international has more than 50 million pairs of annual production capacity. Every day, 150 thousand pairs of slippers are exported to all over the world. It is the world's most powerful flagship company in the production of fashion slippers.

According to incomplete statistics, in the United States alone, one in ten Americans wears Baofeng slippers.

In 2009, Baofeng new international will carry out a new definition of "packaging" for its slippers brand, Baoren new style slippers, and invest in the huge market operation cost, start the powerful media such as CCTV, satellite TV and mainstream newspapers and magazines, and strive to catch up with the 300 million market of "the third pole of shoes industry", and invite Li Xiaolu, who is "the movie and dance triad Queen", to set up the first brand of Chinese slippers.

In January 5, 2009, China's heavyweight shoe business, mainstream newspapers, TV, magazine spokesmen and media reporters will gather in Quanzhou. In the winter of economy, we will hold the "China's oath conference of world dragging King Baofeng new international". This conference will usher in a brand new spring for China's shoe Market.

Baofeng new international footwear industry, welcome you to witness.

Enquiry Hotline: 0595-22485555.

Yang Jing: editor in charge

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