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Site Selection Skills For Clothing Stores

2014/6/5 9:29:00 18

Clothing StoreLocation SkillsShop Skills

< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > clothing store < /a > site selection skills: stop convenience < /strong > /p >


< p > a city will divide a number of business circles, and there are urban centers and sub centers.

In practical operation, we will face the location problem of trunk road location, main road intersection location, secondary arterial location, community location, location of urban and rural fringe.

Most workers live outside the center of the city, a considerable proportion of the consumer groups, and most of them are in a hurry in the morning and have plenty of time after work in the afternoon.

According to the data, there will be a remarkably stable consumption hump on the main street along the street within eight hours of 2~3 hours after work.

Therefore, when choosing the main road (intersection), we should choose one side of the radiation direction near the center of the city in the light of the above situation (the intersection should consider the addition of two directions), which is beneficial for customers to stop.

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< p > < strong > clothing store siting skills: grasping big pinch /strong < < /p >


< p > the intersection of the quasi trunk road is built up with the standard of "a href=" //www.sjfzxm.com/news/index_c.asp "image shop < /a >, which makes the shop signs more beautiful, and the image is highly unified with the chain store.

If possible, the color of the main body and curtain color of the whole building will match the color of the VI system, which is far from harmonious and beautiful, and can enhance the visual impact.

For sites with low rent prices, such as the back streets (alleys), communities, urban and rural fringe areas, the principle of proximity to residential areas and medical institutions should be based on the principle that the closer the distance is, the better the neighborhood, especially those with competitors.

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< p > < strong > clothing store < a href= "//www.sjfzxm.com/news/index_c.asp" > site selection skill < /a >: don't forget shop shop < /strong > /p >


< p > store stores in large shopping malls and supermarkets, although they are not expensive, they share huge passenger flow with shopping malls (supermarkets). Combined with the sales situation, adapting to the promotion activities of shopping malls (supermarkets), adjusting the commodity structure timely and seasonally, they will also become a new store offering profits for the company.

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In addition, in the process of site selection, we need to analyze the population density, occupational composition, household size, household income, consumption expenditure, sex ratio, age structure, floating population, total number of shops, consumption tendency, purchase time and motivation, and so on. We should study the layout of the chain network in the region, and the principle is to decide a central store portfolio and arrange the central store combination according to the layout of the city business circle, so as to establish a dynamic and balanced logistics network better so as to facilitate the adjustment of the source of goods between the chain stores and to achieve the sharing of resources in the region. P

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