Brazil World Cup Lifts War

< p > > a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a >: the world cup is not only a football event, but also an arena for all sports costumes to compete.

This year's World Cup in Brazil, Adidas (Adidas) and Nike (Nike) continued PK, and Puma (Puma) joined the competition, which made the competition more intense.

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< p > first of all, judging from the competition of the jerseys, the first time in Brazil World Cup, Nike surpassed Adidas to provide the jerseys for 10 teams including Brazil.

Nike's jerseys for the stars not only use high-tech performance innovation to help players keep dry, such as laser cutting air permeability and grid design and Nike Dri-FIT technology, especially in environmental protection.

It is reported that a set of Jersey "a target=" _blank "href=" //www.sjfzxm.com/ "> cloth < /a" are extracted from recycled plastic bottles.

Not only that, Nike also prepared a series of products for players at different times during the tournament.

A series of products, including "players' journey", include players' warm-up, national anthem, competition training, media meet, travel and a target= "_blank" href= "//www.sjfzxm.com/" > dress > /a.

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< p > Adidas has sponsored 9 teams including Spain and Argentina.

The new uniforms have made use of adizero technology to produce lighter and more comfortable competition uniforms, so that players can perform more quickly and play more freely in the arena. This is the lightest football equipment made by Adidas in history.

Adidas also launched the world's first adiPower pre cooling vest and sleeves to escort the players.

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"P" Puma has sponsored a new battle suit for 8 national teams, including Italy, this year.

These jerseys are based on PUMA's latest innovative technology, PWR ACTV, which is said to be the first in the industry to use breathable adhesive tape and tight fitting technology. This technology will help players to show their strength and enhance their performance on the green battlefield.

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< p > besides ball clothing, ball a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > become another battleground competing by many brands.

Adidas has launched a series of "Battle Pack", and Nike has launched a new war boots Magista to help the world cup.

According to Repucom, the world's ten most valuable soccer stars, released by sports marketing research firm Repucom, 6 have signed contracts with Nike and 3 belong to the Adidas camp.

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Compared with P, domestic sports brands quietly change traditional sponsorship marketing methods, but compete for the world cup's "peripheral Games" by pushing ball fans, blouses, sponsoring campus football matches and launching new media marketing activities.

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< p > relevant public information shows that Anta has cut through the combination of leisure T-shirts and casual shoes to cut into the majority of ordinary football fans. At the same time, it has also launched a professional training football suit to promote the technology experience of products.

XTEP's World Cup marketing focuses its attention on young people, shrinking football to campus football, and creating a campus football Carnival PARTY to let Chinese fans, especially campus crowds, revel in the world cup.

PEAK plans to increase its exposure by sponsoring CCTV reporters wearing PEAK clothing.

It is reported that 31st degree is ready to set up a storage center in Brazil, and intends to sell the shoes and clothing made in China to Brazilians.

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< p > in addition, the reporter also learned that as the "main battlefield" of "a href=" //www.sjfzxm.com/news/index_h.asp "World Cup < /a" consumption, the sports brand counters of the major shopping malls have placed the world cup national sports team jerseys, sports shoes and other sports equipment in the most prominent position, and some brands have also targeted some of the old products for sale promotions.

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