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Mainland Tourists Are Keen On Buying Luxury Goods Abroad.

2014/10/27 9:40:00 58

Mainland TouristsOverseasLuxury Goods

Here world

Clothing and shoes

The Xiaobian of the network tells you that nearly 60% of the mainland tourists purchase luxury goods with artistic conception.

Nelson, a market research firm, recently released data showing that 56% of mainland respondents said they would continue to increase their purchases in Hong Kong, Macao and Taiwan in the coming year.

Luxury goods

Among them, the consumers from second tier and three tier cities are most strongly appealing.

The survey shows that luggage, shoes and accessories (71%) are the most expensive luxury goods consumers in mainland China now and in the next 12 months.

However, the purchase intention of jewellery, watches and liquor will drop to varying degrees. Among them, the purchase intention of refined wine will have a sharp decline, from the past 52% to 36% in the future.

According to the survey, last year, 56% of mainland consumers took Hongkong as a tourist destination, making Hongkong the preferred place to buy luxury goods. At the same time, more and more consumers are flocking to Europe. France is expected to become the second largest shopping destination for luxury consumers in the mainland for clothing, accessories and cosmetics.

For delicate wine, France and Italy will be the first and second largest destinations for shopping in Hongkong and Singapore.

For high-end watches and jewelry,

Hong Kong

Will continue to maintain its leading position.

At the same time, Switzerland is expected to surpass France and become the second largest shopping destination after Hongkong.

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