Eight Phenomena Of Clothing Franchisees Ordering And Their Solutions

　 （1） Each Average type

At the order meeting, the orderer looked at which clothes were good, and did not know how to start, so every item was ordered, and the order quantity was equal. Just order more styles that I feel are slightly better, and less styles that I feel are slightly worse.

Problem: Never Best seller Only with the quantity of best sellers can we have the best sellers. First of all, there is no focus on sales. From the perspective of the sales life cycle, the equal quantity of each model will lead to the phenomenon of selling out of best sellers. Generally, the sales rate of goods will decline straightly after the code is broken, and will eventually disappear in stores after a long period of time. No volume of goods will cause a sharp decline in turnover.

Ru Changhu's maxim: In the selection of styles, we should analyze the styles, colors and materials in combination with the sales data of previous years, find out the basic model structure, colors and best-selling fabrics of the best sellers, and determine the goods ordering situation of the year. At the same time, it is also necessary to combine the competition of competitive brands of local similar brands, such as jacket style items of some brands in men's clothing, and the strength of some brands in suits.

　　 （2） Blindness order goods type

Blind ordering refers to that when ordering, the orderer does not consider the factors of the store and orders according to his feeling, for example, he does not consider the size of his own store, the capacity of the store and the speed of inventory rotation.

Problem: It causes overcrowding or insufficient goods in the store. Too many goods are ordered and cannot be displayed in the store; Or the order is too small, and the store seems very empty.

Ru Changhu's maxim: we must place orders based on our own stores. Otherwise, the actual sales process of the store will conflict with your ideas. The contents to be considered include: customers, consumption habits, store capacity, shipping band, inventory turnover and other factors.

　　 （3） Self liking

Self liking orderers refer to those who place orders completely according to their own preferences. They order as many as they like, regardless of the customer's aesthetics, and forget that they are doing business, especially women dealers who do women's clothing and men's clothing. They always like to choose styles with their own eyes.

Problem point: order only according to your own vision, without any basis for ordering. The dealers' own vision only represents their own interests, not the interests of the mainstream customer groups of the brand. In addition, people in different regions also have certain differences in their aesthetic views on clothing.

Ru Changhu's maxim: goods are sold to customers. Sometimes the aesthetic concept and purchase orientation of customers and orderers are consistent, sometimes there is considerable conflict, which will cause the remaining inventory in the store to be the goods that the orderer likes. Therefore, we must make orders based on customers' preferences, not just on our own feelings. Sensibility often affects the judgment of the target market on customers' needs.

　　 （4） Pursue "best seller" type

The pursuit of "popular style" means that when ordering, the orderer does not consider the proportion between categories and the matching at all. When meeting the style that he thinks is "popular style", he places a large order, and orders less or no style that he does not like.

Problem point: If the proportion of categories is not considered at all, when selling in the store in the future, there will often be single clothes left behind. Without matching, the sales will decline rapidly, and the remaining products will not be sold.

Ru Changhu's maxim: order according to the sales data and the popular trend of the season.