The Sports Shoes Market Is Promising, And The National Sports Movement Is On The Rise.

The world is now enveloped in one piece.

China has become a related product.

Such as Adidas, Nike or Puma's important revenue source, and has become a professional project such as BROOKS or ASICS brand.

　　据专家估计，全球跑步者为制造商带来的年营业额不但高达150亿欧元，且其趋势仍持续发展，以adidas为例，今(2014)年第三季，该公司跑步相 关产品销售值大大提升了20%，其中一部分应归功冬天气候温和之赐，今年2月间德国不但少雪而且温暖如春，诱使不少人到室外跑步，乃致德国最大运动用品专 卖连锁店Intersport今年2月跑鞋销售较去(2013)年同月大幅攀增了70%，但跑步产品在德畅销已非一朝一夕之事，事实上，多年来，其销售一 直不断升高，2011年其收益增幅甚至高达13%，而今年除了气候影响以外，也受到跑步人数越来越多的有利因素推动，此点可由1999-2013年间德国 每年举办的马拉松跑步运动，由78项逐年增加到200项而看出其中一斑。

The 10 kilometer competition attracted 6500 women only in one city in Berlin, Germany. The other two American businesses, such as Under Armour and BROOKS, respectively sponsored two major activities such as "Tough Mudder" and the iron Han cross country obstacle race (Strongman-Run). On the other hand, manufacturers also did not forget to improve their products, such as introducing anti slip running shoes, and keeping warm, dampproof and breathable all-weather trousers. Taking Japan's brand ASICS as an example, although the manufacturer has neither set foot in golf products nor Adidas and Nike belong to all direction product manufacturers, for many years, ASICS has been ranked fifth in the global supplier rankings. In order to encourage consumers to run more frequently, manufacturers are also sponsoring long-distance race competitions. Taking the leading Nike of the US industry as an example, this summer has held an evening running competition in the multinational capital of the world.

Another brand BROOKS, which once ranked eightieth in Intersprot suppliers many years ago, has been rapidly promoted to thirty-sixth in the past. Obviously, the efforts of these manufacturers have already captured the favor of consumers and received feedback.

At present, even the people of mainland China are starting to join in running. Take the marathon race held in Shanghai this autumn as an example. In less than 30 minutes, the 35 thousand entries will be immediately snapped up. In this case, it is foreseeable that sporting goods stores around the world will continue to expand their running shoes shelves in order to meet the increasing market demand.