How To Establish Friendship Between Enterprises And Customers

The friendship between an enterprise and its customers is mainly based on the exchange of interests between the two sides. Therefore, this is a relatively reasonable and relatively stable and appropriate relationship.

If an enterprise can make friends and make friends with you, it will undoubtedly be very successful.

The building skills of this relationship can be summed up in Lao Tzu's "Tao Te Ching": "empty heart, solid belly" - let the customer get the benefit, that is, rely on you.

To provide nanny service to customers, let them slowly feel lazy or lose the ability to choose and think, only knowing that the first thing that comes to mind when you have problems is your friend, so long as you can treat him sincerely and be steady.

Satisfaction and loyalty are within reach.

Although IBM is a production enterprise, it is located in the service industry.

To strengthen the core competitiveness of enterprises, to provide customers with solutions to various problems.

IBM employees do not work in IBM, but in their customers' businesses.

It not only sells their products, but also provides strategic advice, management guidance, maintenance and training of products, and even when customers need some products that IBM does not have, IBM even helps customers purchase competitors' products at the lowest price.

Why? Because all the needs of the customer IBM has helped them to do it, and the customers will inevitably depend on them. If anything happens, they will naturally think of this "friend" first. At this time, it is natural to sell products to them.

God, this honorable title is

No attraction at all, but customers are very willing to make friends with a strong, considerate, dependable, willing to offer help when they are in trouble. If your business is done, the loyalty of customers will come naturally.

Although the customers are clear, they will not easily believe in the business, but they actually believe the advice given by the experts, or believe in the professional enterprises rather than the followers.

Nowadays, many enterprises are playing the banner of "XX experts", which caters to the psychology of consumers' superstitious experts.

This situation is more prominent in industries with strong professional knowledge and highly asymmetric information.

Enterprises seize the mentality of customers and sell products to customers in an authoritative image. Transactions can be easily achieved.

There is such an interesting survey: Students' trust in teachers exceeds their trust in their parents. The younger students are more confident in their teachers, the students who believe in the teacher almost believe 100%, while the parents say they want to be confirmed from their teachers.

For some professional industries, customers are equal to an ignorant primary school. Enterprises should give full play to teachers' special status and role in educating and guiding customers, not just waiting for customers to make purchase decisions with considerate service.