Korean Version Of Women'S Clothing Shop Location Selection Matters Needing Attention

1, we must grasp the combination of business district and residential areas and pursue relatively stable customer groups.

2, we should grasp the distinction between the flow of good people and the traffic volume, and pursue the flow of higher people, so as to avoid the inconvenience caused by high traffic flow.

3, housing structural safety, power facilities are complete, not affected by climate, demolition and other factors.

4. Combined with the study of the survey results, the location of the store can be determined.

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A, take a ride strategy: in principle, the store should not be too close to the size of its own clothing store. However, if the clothing store is only large, but the service level is not high and the product is too cheap, it shows that the competitors are not competitive in the market, so the store site can be close enough to win the competitors' resources effectively.

B, stand out from the crowd

When your shop is in a smaller store than itself, it will get a good result.

The application of this strategy is appropriate. If other shops around the world are too small and the grade is too low, it may lower the image of our shop.

C, shoulder to shoulder strategy: put your own store in

In the community, it coexists with the top grade businesses.

Note that when this strategy is applied, its scale, decoration grade and service level must not be lower than that of the same industry. It is better to be slightly higher than peers, otherwise it will always be in a competitive passive position.

D, the advantage and exclusive strategy: if it is found that there is a region where a certain target consumer is concentrated, but there is no similar shop nearby, at this time, you should be the first person to eat crab.

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1, location passenger flow group stability

2, the source of goods conforms to local consumption habits and consumption level.

3, manage the display of goods, inventory management and staff management.

However, from now on, there are more and more women's wear shops. If you manage them, it's best to have their own characteristics, so as to attract consumers' attention constantly.

The location of the Korean version of the women's wear shop:

1, channel requirements: crowded crowded streets, sales of better shopping malls, pedestrian streets and other business circles;

2, regional requirements: clothing, cosmetics, fashion ornaments, large communities, schools near or densely populated areas;

3, location requirements: face or side facing the main channel, the flow of people is large, consumers can see the shop for the first time, can not be blocked by competitive brands;

4, decoration requirements: unified image, unified style;

5, area requirements: 20 square meters or more, the ideal area is more than 50 square meters.