Department Store Children'S Wear Area: Discount Only Has Passenger Flow.

The head of a large shopping mall introduces the current department stores in Anshan.

Children's shoes and children's shoes only occupy 5% of the category, mainly to enrich the category, rather than the mainstream of sales.

For this kind of high-end children's clothing, the shopping mall's strategy is to "do high-end, heavy brand", attracting a few "exquisite", and have the ability to consume young parents.

The price of this commodity is high, for example, a small sweater for a three or four year old kid who has a brand name, and it costs about 300 yuan after the break, which is more expensive than the adult clothes.

Near the "61" children's day, shopping malls began to promote children's wear and children's shoes.

However, the survey found that at present, many famous brands of children's clothing in department stores are hundreds of yuan, which frightens many parents.

"A small sweater suitable for a three or four year old child will cost nearly 400 yuan after the break. According to the child's height, he can only wear a summer. Parents who have the ability to spend will buy four pieces, but this is a minority."

A salesperson of a high-end brand children's clothing is introduced, because of the brand of Anshan.

Mostly agents, the price can not get more discount, plus shopping mall points, even if it wants to lower prices, it is not so great freedom, usually come to the floor children's clothing area parents less, only when playing 66% off, can attract more passenger flow.

Because shopping arcade

The price is not bad, more parents prefer online shopping or rented shopping malls to buy children's clothing.

"I can still accept a dress from tens of yuan to more than 100 yuan."

Several parents said that for those who earn more than 3000 yuan a month, they often patronize the shops that are "close to the people".

And this kind of shopping mall also attaches importance to children's clothing area, often one or two floors are children's products, its sales volume is far greater than the high-end brand.

The industry believes that in the face of "polarization" of children's clothing market, businesses mainly spell brand recognition and price, now it seems that both ends have their own advantages, but most people buy the first look at the price and then order.