Physical Retail Pformation, Community Business, Deep Excavation Of Community Service Potential

E-commerce under the impact of clothing retail industry "deep dive" community business pformation

The competition between online and offline has been launched in various fields. The most obvious thing is that the real retail store is hit by the electricity supplier. The "double 11" every year, when the electricity supplier is in the carnival, the shop operators are suffering.

In this case, is the store merchant going to die?

Many businessmen believe that

Nor did it grasp all the advantages, nor did the entity store quit the stage of history.

Active electric shock to deal with the electricity supplier is a major trend of the physical store, and the nearest community business is also the pformation of the entity industry.

Shop operator electric shock

"Electric shock" is

One of the most commonly used coping strategies.

Da Rand has set up a "flying cow net" specially. Carrefour has also tried several times to test the water electricity supplier. BBK has established the cloud monkey network and even has opened up the cross-border electricity supplier.

Yonghui supermarket and Jingdong cooperation capital project is being submitted for approval, plans to set up an international joint procurement platform, and expand the scale of the store, including supply chain system, market, distribution system.

Among them, WAL-MART is most worth mentioning, and its holding 1 shop has entered the electricity business.

WAL-MART released its third quarter earnings in November 18th, and its new store opened up 2.9% of its total sales in the Chinese market.

WAL-MART said China is a very important growth market and will continue to invest in physical stores and e-commerce.

In the third quarter, WAL-MART opened 5 new stores in Heyuan, Guangdong, Dongguan, Zhejiang Huzhou and Guizhou Bijie.

WAL-MART pointed out that its 1 e-commerce store in China continues to focus on how to further utilize WAL-MART's global and local business advantages.

The price competition is fierce in the market. Shop No. 1 can still increase the profit margin while balancing the marketing expenses.

Not only supermarket stores, but even smaller retailers, such as shopping centers and Oteri J, are also thinking about the problem of electric shock.

"Although the goods of the outlets are different, the price has competitive advantage, but we are also actively testing the water business.

Our O2O is not limited to Taobao's paction. We need to make precise promotion and service.

We launched the micro mall in September this year to make mobile terminals. In our WeChat service number, we can do online pactions. Our VIP card has changed from a physical card to an electronic card.

In the future, we also need to launch electronic exclusive coupons based on big data. This is to analyze the consumption habits of each consumer according to different consumer data records, and then push the consumer's exclusive coupons.

"

Yao Zhiming, general manager of Ningbo Shanquan oolles Plaza, is under the control of Shanshan.

Community business opportunities

However, most of the operators of the entity store operators have pain points such as capital load, logistics and distribution, especially the logistics problem of "last mile", which once caused some entities to be unable to bear the cost and suspended the electricity business.

Therefore, community-based orientation is another major direction.

The layout of many community stores can solve the logistics and distribution problems of e-commerce providers. For example, there are thousands of stores under the command of the agricultural and industrial and commercial sectors.

7-11, this has been tried. "

Mr. Shen, who has been a management member for large state-owned retail enterprises for many years, told reporters.

And big RFA also realized this.

It will also take the entity store as the electronic pick up point of the flying cattle Network, and distribute the electronic goods of the flying cattle Network with the help of the logistics vehicle that was originally distributed every day. It will neither increase the cost nor achieve the purpose of the customer picking.

All of this means that retail stores should go more to the community.

Because to be a pick-up point must be close to the community or office building.

As a result, Rosen, hundred contacts, agriculture, commerce and industry, Carrefour and other industries have turned to community business. Carrefour even developed new shop formats for this purpose.

Rosen will be stationed in Suzhou, Jiangsu province for the first time next week, and its Chuang Chuang Road store is located at the junction of Taihu road and Yi Sheng Road in Suzhou New District, with large residential areas surrounding it.

The location of another store is in the business district of many large cities such as large housing, schools and so on.

Rosen disclosed that community commerce will be the main direction of the future Rio Tinto stores. Rosen will cooperate with many regional partners to open shop in bulk. It is expected to expand 100 stores in Suzhou in the next 2 years.

Community commerce has its own advantages in dealing with the electricity supplier. Many businesses are now turning to the community business. They are optimistic about the necessity of the entity service of the community business under the trend of aging.

Middle aged and elderly people are not very accustomed to using electricity providers, but they are also the people who have regular daily shopping needs.

Become very necessary, and electricity providers are difficult to replace.

At present, there are several commercial projects that Lok Fang intends to operate through chain operation mode, and set up a "happy brand" community business chain across the country, competing with the electricity supplier.