Such A Big Trick, Are These Tide Cards Not Afraid Of Lawsuits?

Recently, French luxury group LVMH sued "special".

"Handbag company My Other Bag" has been defeated for more than a year.

The judge who heard the case said: "these Kuso products should be regarded as a kind of vague compliments or praises, and should be laughed at rather than filed."

The LVMH group that had been infringed was also filled with such a knife by the judge. What is this?

It is understood that the product of the My Other Bag is known for its handbag design of spoof luxury brands, and the objects of its playful imitation include CELINE's C line and Louis Weedon Vuitton (Louis Vuitton), Chanel (Chanel), Goyard and so on.

In the form of comics, these big handbags are printed in their own Cotton Tote Bags and convenience bags.

Therefore, it was brought to court by LVMH group.

However, the case has been tried for more than a year, and the result is a failure.

Judge Furman, who heard the case, said, "spoof" in a humorous way of banter.

Obviously, it is not to confuse customers with Louis Vuitton and My Other Bag. In fact, it is more like a compliment or compliment. In the face of these, we should laugh at it instead of prosecuting it. In fact, this behavior helps LVMH to reflect the uniqueness of brand design.

The judge said so well that there was no reason to speak.

The My Other Bag founder and CEOTara Martin, who won the case, said: "this decision is not only for My Other Bag, but also for all other creative entrepreneurs, writers, artists, filmmakers and designers."

In addition, "KUSO" is one of the oldest and most popular ways to discuss social, economic and political issues.

This judgment embodies the foundation of the American spirit and is also the most important part of me: freedom of speech, which must be protected. "

In addition, in addition to My Other Bag, the market has also been popular with a lot of interesting spoof products, such as the Korean designer's Playnomore package and the Taiwan design company BANANE.TAIPE's banana bag, all spoof the platinum bag (Birkin) for a while.

And the fashion brand Anti-Anti's brother brand False has launched the "Better off Dead," a series of short t-shirts for spoof and luxury brands, mixing Chanel, Hermes s, LV, Dior (Dior) and other signs with street elements, such as death, cat and woman, hawk and other street elements. This contrasts sharply with the positioning of these luxury brands, creating an intriguing spoof taste.

SSUR also added the big name LOGO to their costumes, such as printing double "C" on their clothes, but underneath it also marked a "FAKE" (counterfeit).

It is reported that some of these clothes have become a hot commodity.

This kind of Kuso is a win-win for big cards and tide cards.

Such a big trick, these tide cards are not afraid to provoke the lawsuit? A tide card industry insiders analysis: "this problem, basically does not exist.

LOGO on clothes is modified, not exactly the same as counterfeit, but not what we used to say before.

In addition, I think this kind of Kuso is right.

And big cards are beneficial, which can be called win-win.

Because big brands will not lose customers because of this kind of KUSO, instead, they will attract a lot of further attention and tide cards. Obviously, you can start your reputation with big cards.

This trendy analyst is good at making sense. Judge Furman has a good reason to say so. After all, do we have to thank these big names for spoof their brands?