Customized Campaign Marketing In Clothing Retail Industry

For a long time, accelerating comprehensive multi-channel supply, including integrating online and offline teams and evaluating the effect of digital marketing in stores, has always been the top priority of retailers. Mobile applications, in store technologies, multi-channel replenishment methods and collaborative cross domain marketing are all recent innovations. These new initiatives will continue to be the focus in 2016, especially in consumer The expectation of seamless docking personalized experience and ultra-low discounts is growing.

In 2016, more new technologies will emerge in these fields, and the main focus will be on improving the experience of physical stores. According to the work experience of APT (American Commercial Yabod Co., Ltd.) and some garment retail giants, the following development trend in 2016 is drawn.

To be successful in shopping malls, you must be familiar with consumers, but this is not easy. There are some ways to help understand consumers - the most common is to cultivate Customer loyalty Project, data on consumer behavior are obtained from different channels, and products are tested according to these behaviors.

In 2016, the most astute retailers will introduce third-party data to more accurately Positioning products (For example, which consumer groups have higher expenditures on industrial products?). In order to balance the high expenditure of this part of purchase data, retailers must quickly inject investment, identify opportunities, figure out which activities are most effective and formulate the most efficient strategy.

After formulating a series of marketing strategies, retailers need to face the problem of ROI of each online and offline activity. The emergence of Facebook shopping and other more advanced mobile clients will only make such problems more and more difficult. Some retail giants use these platforms to send personalized push, which needs to know which consumers will get what information through which channels.

This way of sending messages has both advantages and disadvantages. One of the main risks is that consumers who are pushed by retailers are likely to buy them, so the cost of pushing will be wasted on consumers. Another potential problem is that excessive contact with consumers (such as daily email push) may weaken consumer stickiness and attention.

For those large-scale initiatives, such as the introduction of new store activities in daily promotional activities, clothing retailers must test each activity to choose the most favorable way for business. With the help of necessary tools and a series of new ideas, retailers are sure to develop a winning strategy. The first step is to clarify your own analysis rules and how to improve this analysis method. The second step is to list a series of new ideas and test them one by one in 2016. When will you stay if you don't fight at this time?