Jin Ba And Qipai Won The 500 Most Valuable Brand In China

June 22nd, from the world

The "world brand conference" sponsored by World Brand Lab was held in Beijing. The analysis report of the thirteenth China 500 most valuable brand was released in 2016.

In this monitoring report based on financial, consumer behavior and brand strength, Jinjiang Enterprises

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Both sides entered the list.

Among them, the brand name of RBA's men's clothing brand, which has been selected for 13 consecutive years, has broken through the 40 billion mark, ranking sixty-seventh in 40 billion 768 million yuan, and once again strong in the first value brand of Chinese business casual men's clothing. The value of Qipai brand has risen significantly over the last year's 33 billion 276 million yuan, ranking seventy-ninth at 38 billion 896 million yuan, ranking the top in the clothing and textile brand value.

It is reported that the world brand laboratory is an international and professional brand research institution. Its "China's 500 most valuable brand" is known as "China's brand Oscar".

To win the honor of "China's 500 most valuable brands" is undoubtedly the affirmation of the strength and brand awareness of enterprises in the industry.

Brand value is the core part of brand management elements. It is also an important symbol of brand differentiation from competing brands, and an important manifestation of enterprise strength.

This is evident from the development of Jin Ba and Qipai in recent years.

The reporter learned that the brand value of the strong men's clothing climbed from 1 billion 31 million yuan in 2004 to 40 billion 768 million yuan in 2016.

In the past 13 years, with its professional focus on the precise brand positioning of the business casual men's wear dominated by jackets, the strong men's wear has not only achieved remarkable results in brand reputation communication and reputation building, but also gained a considerable lead in the market scale through the unique marketing system and terminal construction.

In recent years, by virtue of its natural advantages in capital, manpower and management resources, the company has not only completed the operation control escalation across the entire business chain, but also has realized the all-round optimization of the brand in commodity R & D, supply chain and marketing channels, and has carried out a series of forward-looking and stable international exploration and attempts to enter the fast lane of full speed ahead.

The brand development path of Qipai and the industry observation of the world brand laboratory over the past decade have confirmed each other -- from brand importance to brand building to brand management planning, brand has become the focus of the management of Chinese excellent enterprises.

Qipai said that the brand is a valuable intangible asset of the enterprise. Around the "Chinese fashion" brand core value, Qipai combines Chinese aesthetics with fashion elements, and strives to realize its brand value in the process of inheriting Chinese fashion.

It also helped Qipai rank the top ten in the apparel industry in the 14 consecutive years since 2001, and has won a series of honors.

It is reported that the world brand laboratory has compiled and released the list of "China's 500 most valuable brands" for 12 consecutive years, adopting the current Economic Use Method to conduct brand evaluation.

The research results have become an important basis for the evaluation of intangible assets in many mergers and acquisitions.