Designer Brand Marketability Jiangnan Cloth Chairman Wu Jian First Voice

Consumer psychology is pforming and upgrading from basic consumption to value consumption and individual consumption. This is the opportunity for a designer of Jiangnan cloth and so on.

Yesterday, at the opening ceremony of the Finance School of Hangzhou University of Commerce, Wu Jian, chairman of Jiangnan Buyi, made his first voice and talked about entrepreneurship, innovation and listing.

He said: "listing has opened up a new window for enterprises, so that enterprises can have a larger platform.

However, the timing of listing can not be taken as a straw when enterprises are going downhill; only when you are in an industry.

There are bigger dreams and enterprises are also healthy.

Listing can help companies fly higher.

But listing is also a double-edged sword: pparent regulation allows us to operate more standardized, recruit better talents, and do things brighter, but there are also contradictions. If you want short-term interests, the investment in R & D will be limited. This is a problem that needs balance. "

After every quarterly semi annual report and annual report, Wu Jian has to chat with many investors, communicate the development ideas of enterprises, and make clear what he wants to do next year, including future expectations.

"Only every earnings can be achieved beyond expectations. Investment professionals will have more confidence in you. This is a very important point in the Hongkong market.

In the long run, A shares and Hong Kong stocks are also the same for evaluating good companies, including price earnings ratios.

Last month, the share price of Jiangnan Buyi reached a record high of HK $8 billion 350 million, which is two times that of the group at the end of October 2016.

Jiangnan Buyi is the brand created by Wu Jian and Mrs. Li Lin in 1994.

90s, China

The market is still relatively blank, and there are few personalized things.

Wu Jian mentioned that Li Lin had an inherent interest in clothing and had a unique set of aesthetic standards.

After leaving the chemical plant, Li Lin worked in a small shop in the clothing market of Sijiqing, witnessing wholesale.

The surging tide of everyday business and business.

Later, Wu Jian gave up his assigned job and went back to Hangzhou to start a business with Li Lin.

Around 2000, the Hangzhou municipal government strongly supported the women's clothing industry.

Thanks to the promotion of the government, Jiangnan Buyi took 80 acres of women's clothing industrial park in the Xiaoshan economic development zone. Wu Jian believes that this is a very important point to let the brand of Jiangnan Buyi stand out.

"When the national distributor saw that Jiangnan Buyi factory is very beautiful, it is an art museum level factory, dealers will have a higher level of awareness of our brand and business."

Li Lin is in charge of Jiangnan Buyi's design style and brand image, while Wu Jian is in charge of operation. Jiangnan cloth "founding team" has a clear division of labor, and has always maintained "communication and consultation".

At present, Jiangnan Buyi has split from the designer Li Lin's personal brand into 7 brands, namely, women's wear JNBY, less, men's wear CROQUIS (sketch), children's wear JNBY by JNBY, teenage clothes horse (Pomme de terre), home JNBYHOME and furniture paradox collection.

Jiangnan Buyi opened 1049 outlets in the mainland of China. The proportion of shops in the first tier cities was only 12%, while the 234 line cities were 36.7%, 30.3% and 21% respectively.

According to the 2017 earnings report, there were over 2 million member accounts in the south of the Yangtze River, and the number of active member accounts exceeded 260 thousand, representing an increase of 27% over the same period last year.

In fiscal year 2017, there were 118 thousand members who purchased more than 5000 yuan, and the retail sales contributed by the members accounted for 62.6% of the total retail sales.

It can be seen that the fan economy is the main force for the growth of cloth performance in the south of the Yangtze River.

With the growth of the young middle class, the upgrading of consumption has provided an opportunity for the development of these relatively high-end brands.

In 2015, China had more than 300 independent designer brands, and the top five brands accounted for 29.3% of the market share, according to CIC consulting.

Among them, Jiangnan cloth group ranked first in the market share of 9.6%, and the market share of second and third were 6.4% and 4.6% respectively.