Revealing PUMA'S Puma Street Dance Hall Has B-Boy Feelings.

Nowadays, hip hop in China has set off an upsurge under the help of the two programs of "hot blood Dance Troupe" and "this is hip-hop", bringing many Dancer to the public.

If you watch programs, you will find many contestants' common equipment:

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This year is not only a hot street dance, but also a great success.

Suede 50th anniversary, the street dance culture is closely related to the classic shoe style of PUMA Suede. PUMA took advantage of this opportunity to set up a "Puma Gang" at the beginning of the year.

I didn't expect them to be bigger. They opened a Puma hip hop dance hall in Shanghai.

Zaza, who has a special preference for dancing (his little brother), can't miss it.

It turned out to be

Built with CASTER, an internationally renowned hip-hop studio, the venue is located at the store of Shanghai's joy city. PUMA used to use this classroom to make a big change.

For example, there are dancing machines, retro card machines, and Game Park, a street corner supermarket that can make braids, full of snacks and drinks and PUMA products. The whole activity area is full of retro atmosphere, which reminds people of 90s.

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In this retro Street atmosphere, natural street culture can not be denied.

To let Zaza eyes shine, the teachers who came to class were the two "big coffee": Danny Wang Jiong and 1000.

I can rub two great gods into class, and now I think it's a little exciting.

The name of "Queen" has appeared in many activities and programs. But for the low-key Danny, ordinary people may feel a little strange. But in fact, street dance has spread and grown rapidly in China, and Danny has contributed to it.

After class, Zaza seized the opportunity and caught Danny. She wanted to express her admiration. As a result, Danny was much more talkative than I was. He talked for an hour and told many stories and the truth that he had experienced.

Street dance in China

Danny started the street dance career in 97 years, when Zaza was a toddler, wondering how the street dance environment in China was at that time.

Danny said that when he first got in touch with hip-hop, it was quite lively, though fresh, but closed.

"Young and personalities attract this generation.

Most of them are social youths, not studying in schools, and those who pursue freedom excessively.

At that time, the atmosphere was very active, but there were few things that people could talk with, but they went to bars and nightclubs at night to get together and dance together, lacking quality communication.

Later, the hip hop forum developed and then exchanged across the line. The street dance enthusiasts all over the country had more face-to-face discussions.

Danny and netizens have once beef, which can accelerate the interaction of Dancer in China.

"In 00 years, we once chatted on the street dance forum. Some netizens said that they were the most powerful in the country, but his video dance was all imitated by us.

Because this small beef, we gathered in Shanghai, only to find that I was his imitation object, and they also sincerely learn from us.

After that exchange, China's street dance centered around Shanghai, and its teaching methods, dance styles and layout ideas spread rapidly throughout the country.

The "hot blood Dance Troupe", "this is hip-hop" these programs on the line, means that China's hip hop has reached a new peak, and as the head of the street dance in China, Danny's mentality is very peaceful.

"A large platform allows more people to get to know and love them through a simpler way, a more perfect stage and presentation, which adds attention to the whole hip-hop environment and increases traffic.

No matter who brings so much help to hip hop, it's good for hip-hop itself.

The most important mindset

Speaking of mind, Zaza also admires Danny's good attitude in the process of chat. He speaks of precipitation and indifference after many ups and downs.

In fact, Danny has encountered many difficulties in life. For instance, there are various difficulties in the promotion of hip-hop culture.

"I also had several injuries and fell into the bottom of my life.

For example, during the SARS period, I had a hepatitis in a hospital, and I was informed of the danger. When I was in competition, my Achilles tendon was broken directly.

Whenever I encounter these things, I feel that my choice is correct. When I am in danger of hepatitis, I feel that I may not be able to get through it.

Sometimes it's sad to think back, but I think I have to stand up, because if I come back, I will give young people more motivation and more confidence to continue to jump. "

"I encountered difficulties, but I turned it into my energy, and I gave this energy to more people, so that everyone knows that in street dance culture, it is not" I like, I can, "but" I like it, I can make it better for my life and my future. "

"When people reach a certain height, they have to face the choice. To welcome you is the direction and result of the next stage, but only you can find out right and wrong.

Sometimes you find that your choice is too far away from your core and you will give up.

Then you need a good attitude to adjust yourself. Dancing, like other things, makes you find confidence. At the same time, you must pay attention to not expanding, not exaggerate, and never forget your original intention.

Although we are talking about hip hop, many of the things Danny says is equally applicable to every aspect of life. Zaza came to Puma street dance this time to benefit greatly.

This PUMA xCASTER Puma hip hop hall, whether it is the decoration in space, or the clothes and feet shoes of Dancer people, can see that PUMA is closely related to street dance culture. What historical origin does it have? Danny teacher has lifted doubts for me.

"At that time, I saw a movie called" Beat Street ". There was a bridge where two crew were in battle in the bar. The two crew in the movie were PUMA or even a whole set of PUMA, so B-boy all over the world copied their way.

That movie has laid the foundation for PUMA in B-boy, and is the early brand positioning of PUMA.

Gradually, everyone thought, "I am a B-boy, I have to wear Suede, T7", and now B-boy all over the world is still wearing these.

For Danny, PUMA is a very emotional brand with B-boy feelings, and PUMA Suede is also his first pair.

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"Joining the Puma Gang is a very meaningful thing for me. It can be said to be an endorsement of my own years of dancing experience."

It was the positive 50th anniversary PUMA Suede that led me to meet with B-boy elders Danny.

This year, PUMA brings the gold chain elements to the Suede shoes and the T7 sports suit.

This series of shoes is made of suede material to make uppers, with chain shoe lace hole design and classic rubber outsole.

The brand logo on the tongue is made of bright metal matching, and the shoes are mainly metallic and black.

The clothing part, whether the girl's naked Pink Long hat hooded sweater, or the men's hoodie with gold, black and black and white color matching, is reformed on the basis of T7 and joined in a series of street gold chain elements.

About PUMA Suede, which has been 50 years since its birth, the most impressive thing about Zaza is that at the official awards ceremony of the 1968 Mexico Olympic Games, Tommy Smith (Tommie Smith), who broke the world record for men's 200 meter dash sprint, stepped on the black stockings at the coronation stage and raised PUMA Suede in her left hand, making it one of the world's most attractive shoes.

2018, after half a year's journey, I don't know what surprises PUMA will bring to us.