More And More Brands Want To Go Back To The Basketball Shoe Market. Is This Possible To Bring Back The Golden Age?

Basketball shoes should be a starting point for the shoe circles.

Many people use basketball shoes.

NBA's star players

Gradually enjoying the sports shoes.

From the first pair of Air Jordan I in 1985, this circle gradually got more topics and styles that could be chased.

The classic style retro sneakers, such as Super Star, Air Force 1 and so on, are from the basketball court, but they are much older and seem simpler, but this connection is very close.

Once brilliant

It is the first choice for people. This kind of sneakers can be worn during vigorous exercise, can be worn when jogging, and can be worn when girls are out of the street.

What you are thinking of is spray, bubble, wind, Joe, wheat, Ke, AI, Tai Chi, iron and steel, street dance, thunder and so on.

From early to late, from OG to repeat, anyway, the student wearing the latest basketball shoes on the playground will surely attract the envy of many boys.

In those years when everyone was wearing school uniform, basketball shoes were the simplest way to distinguish between friends and boys, and also the master key to open the topic.

In addition to face value, a pair of nice sneakers also let you leave some good impression on girls.

I don't know when the style of basketball shoes is getting smaller. Reebok, Converse, AND1, and even Adidas Adidas seem to have lost any attention in those years. It seems that only Nike and Jordan Brand can be chosen in the market.

Nike, through new technology, brings light weight, comfort and flexibility to a new height. It seems that only those shoes are eligible to compete, and then cut off some brands of basketball shoes through capital games, acquisitions and mergers and acquisitions.

In a few years, we had no choice. Nike did not give you too many choices. Everything was missing. When upgrading, it was all about performance, all kinds of plastic shoes.

If some people say that there are still more design feelings, a lot of material changes will be much better, which will be said to be no thought of progress, saying that plastic shoes will eventually become everyone's favorite pet.

But time explains everything. That era is just a branch of basketball shoe development. Now, shoes are beginning to join in the design of complex, potentially weight related materials, leather and other traditional materials.

The popularity of retro wind, the repeated pursuit of lightweight basketball shoes, and the abandonment of the traditional sense of design by athletics have left the once popular basketball shoes no longer in sight.

No competitor.

Nike's design is repeated repeatedly.

Prosperity no longer

Then the sales volume of basketball shoes has dropped. For a pair of shoes that can only be worn when playing, maybe I don't need so much.

Then

Snatched Curry and made some waves in the almost quiet field of basketball shoes. That year, Curry won MVP very much. That year, Nike knew that he was not arrogant, and a new person could take away his share.

It's also plastic shoes. How difficult is it to mold? Under Armour gave Nike a lesson.

Has been observing the market.

Also signed another dormant superstar, James Harden.

With the help of the most popular slow shock technology Boost, Harden Vol.1 began to fight back.

This market is gradually changing, plastic shoes are beginning to leave people's sight, and more design elements are slowly returning. Nike said, we hope that basketball shoes can be more fashionable and people can wear them at any time.

But the view of the market has changed. After years of abandonment and abandonment of the fashion and design attributes of basketball shoes, people have long changed their minds.

But even in the field of basketball shoes that grow negatively, this year, more and more attention has been paid to them.

Over the past few years, through signing stars, we have made joint profits.

First of all, start signing new talent, give Walt Frazier life contract, and make Jay-Z the creative director.

A series of big moves imply brand ambition.

Puma Clyde Court Disrupt is considered to be the first product after the reunification. It has made a modern upgrade based on the Puma shoes of retro sneakers. The design of the knitting socks, the integral upper vamp, the Puma Jamming shock mitigation technology, everything looks very modern, but the overall response is not strong.

People may expect more Puma for Jay-Z, a superstar, plus a new talent that needs time to grow.

One day, one of these rookies will become the next big MVP. Puma's basketball shoes will gain more expectation.

In addition to Puma, Fila also started a new movement on the basketball shoe market, signed a lifelong contract with Grant Hill, and re engraved Grant Hill 2 to celebrate him entering the hall of fame.

Then Allen Iverson and Reebok released a pair of brand-new sneakers, Reebok Iverson Legacy and Hill repeat, Legacy Legacy is also a tribute, but the design of sneakers is brand new, integrating Question, Answer 1, 2, 3, 4 design elements.

It is also the first time that Answer XIV has been built for four years.

Although we look forward to the sale of Answer XV, or the repetition of these Answer IX shoes, it seems that the Iverson Legacy series will continue this new idea of integration.

AND1, who had been silent for a long time, began to take a new action, and signed Kevin Garnett to re enact Tai Chi.

If these brands of basketball shoes still have some impression, then New Balance said to return to the basketball shoes market, this thing is really a bit surprising, although New Balance Balance until 2016, it has sold its own basketball shoes, but there are very few popularity.

So the return is rather disoriented.

But compared to the big moves of Puma, New Balance is relatively calm, or not ambitious enough.

If we add the Yeezy Basketball to be confirmed next year, the basketball shoe market seems to have made many choices.

If these brands can continuously launch new products

Enhancing market competitiveness

Then basketball shoes jump out of the playground.

Returning to the streets may be just around the corner.