Yi Yi Garment And Vip.Com Reached A Strategic Cooperation, To Pry The Trillion Market.

In the afternoon of January 10th, the first mobile Internet high-end garment modification (semi custom) brand in China was launched in Guangzhou to hold the "easy to make clothes brand press conference and the 4th anniversary celebration".

At the press conference, Yi made a contract signing ceremony with vip.com and modern Avenue, and the two sides reached a strategic partnership.

Yi Jian garment was founded in 2015. It focuses on high-end seamless clothing. It is a designated clothing service provider of international luxury brands such as Giorgio Armani and Burberry. It has served famous stars such as Zhang Ziyi and Zhao Liying.

At present, easy to change clothes mainly through the VIP door-to-door service, offline experience shop, National Express and factory shop four service modes, of which the express is aimed at the online electricity supplier.

According to the introduction of Yi clothing, the company plans to build more than 200 stores in more than 100 major cities nationwide in 2020.

Liang Shichang, founder of Yi Yi clothing, said:

The first cut of Yi Yi is to set up a clothes changing service incorporating the industrial Internet in the clothing market and introduce the idea of fit and seamless to China.

Luo Chao channel (welcome to my WeChat: luochaozhuli exchange) believe that the pformation of clothing belongs to the traditional industry, the domestic lack of high-end clothing brand, so the technology level of garment enterprises is uneven.

In contrast, the clothing market in Europe and the United States has developed a lot, and more than 98% of tailors are engaged in high-end and seamless clothing.

Since easy to change clothes focus on high-end market, service quality is the first consideration for its core users.

Compared to traffic, it is more important to improve the quality of users.

Through the centralized management of tailors, stores and central factories, the industry standards have been greatly improved.

In addition, Yi clothing has also been changing its clothing process system and user data collection methods through its own SOP standard, constantly accumulating user data, improving services, and is still exporting to the industry standard.

Despite the downward trend of the economy in 2018, I think there will be great prospects for the high-end garment industry in the future.

The rise of the new middle class will bring a new round of consumption upgrades. They need to dress in their own size.

According to statistics, luxury clothing needs to be adjusted to 35% of the ready-made garments. The scale of garment modification market is only more than 20 million yuan, only Giorgio Armani, Hugo Boss and GUCCI. This is a great opportunity for the high-end seamless garment market.

In the future, whoever can use the craftsman's spirit to polish the clothes changing service will get the favor of most of the new middle class.