Apparel Enterprises Tap Domestic Buyers' Purchasing Power And Turn To Taobao Shop To Find A Way Out

It is reported that China

Because of the reduction of export orders, businesses have been switching to online stores and digging up the purchasing power of domestic buyers at the time of the rapid expansion of China's e-commerce industry.

This year, 19 years old, Jin Guowei, who has his men's clothing export business in Yiwu County, has been selling shirts to Canada, Italy and the United States for a long time.

But weak export demand forced him to turn some of his businesses to the Internet and specialize in the domestic market.

"The whole environment is not good, so we decided to open online shop because the competition in the physical store is too intense," he said.

He has his own online store in Dangdang, Jingdong mall and shop No. 1.

WAL-MART holds a majority stake in the 1 store.

Demand growth has led to subdivision of the market, and many Internet sellers have become suppliers of other online stores, enabling more goods and individuals to participate in e-commerce.

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Ren Ping, a 26 year old Henan woman who owns a women's clothing store, chooses jeans from a network seller. The seller does not want to say his name.

Ren Ping said that the economic slowdown had no impact on her business because her business was small and she was still expanding its products.

The jeans seller who was reluctant to report home was shy when facing the media. He said selling Ren Ping to both sides would be beneficial to both sides.

Wang Liang, 30, began selling his dyestuff free organic baby clothing online this year after European and North American orders stopped.

He has his own shop in Taobao mall, and also sells goods through Taobao dealers.

"Orders have been decreasing since 2010, and European orders in July this year are completely halted," Wang Liang said.

We used to be so busy with overseas orders that we had no time to take account of the Chinese market.

Now the domestic market is very attractive to us.

Data released on Monday showed that China's exports grew moderately by 2.7% in August, while imports declined.

The figures released last Sunday showed that China's industrial added value increased by 8.9% over the same period last year, the smallest increase in 39 months. In August, the total retail sales of social consumer goods increased by 13.2% over the same period last year, consistent with market expectations.

But some analysts believe that China's economic data fail to fully account for the rapid growth of Internet sales, indicating that domestic demand may be stronger than retail data.

Credit Suisse said in a September 3rd report that the people's Bank of China believes that

Sales statistics do not fully reflect domestic consumption.