F1 Competition New Balance Signed, Hoping To Further Narrow The Distance From Fans.
In August 28th,
F1 Formula One officially announced the brand of sportswear in the United States.
New Balance
Cooperation, New Balance will become partner of F1 E-sports series.
。
According to the agreement,
New Balance
They will be shown on the F1 event and the brand digital content. The drivers will also wear socks and shoes provided by New Balance to compete in their respective teams.
"New Balance is
shoes
The global leader in the field of technology is also a lifestyle brand that pcends traditional sports.
F1 Global Cooperation Director Chris Travers (Chris Travers) said.
New Balance
Global marketing and sports marketing
Chris Davis, vice president, added: "we firmly believe that partnership with New Balance reflects our values." (Davis)
This cooperation reflects our commitment to marketing innovation and has the opportunity to establish a deeper connection with consumers who want to experience high-quality fans in the world. "
In April this year, the F1 formula one tournament officially launched the F1 Esports competition. All the 10 teams except Ferrari will set up the whole electric competition division to participate in the tournament.
The convoy will enter the free market to sign the racer, and the real drivers and the competitors will compete with each other.
F1 said that as a new move for free media to attract "new generation" fans, it hopes to draw the distance between fans and fans and expand its influence in young players.
Last year, F1 opened the trial run of the competition, and the live broadcast after the "sea election" attracted great attention.
Like last season, the 2018 season will be divided into two parts: "sea election" and "professional series".
40 players who qualify for the professional series will have the opportunity to sign 10 F1 teams, and the F1 team will also take part in the tournament from the professional series.
The tournament stipulates that the teams will select the drivers in the first professional series in July, and each team will sign at least one driver.
The professional series will start in September and win the final F1 Championship through three matches. The bonus will reach at least 200 thousand dollars.
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